Most of Panasonic's IFA 2010 lineup we've seen before in Japan, like the 46-inch GT25 HDTV, 42- and 46-inch V series HDTVs, and while the DMP-BDT100 3D Blu-ray player previously surface in Poland. If you're looking for new hardware, peep the SC-BFT800 wall-mountable Blu-ray player / soundbar pictured above with virtual 7.1 surround, wireless subwoofer, iPod dock and VIERA CAST streaming. The other new news for the show was a few content partnerships, with SES Astra and Eurosport helping out on satellite 3D broadcasts of the IFA show and US Open Tennis Championship, while a deal with Ubisoft is behind 3DTV support in the Shaun White Skateboarding and Ghost Recon Future Soldier -- details are in the press releases after the break.

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Panasonic and Ubisoft team up to bring immersive 3D gaming to the living room

Berlin, Germany (September 1, 2010) – Panasonic and Ubisoft will collaborate at a technical level to offer the best 3D user experience in the field of digital entertainment, beginning with Shaun White Skateboarding for holiday 2010 in Europe. Ubisoft and Panasonic will partner to develop new 3D games and related television applications via Panasonic's IPTV platform. Ubisoft's new 3D game line-up will be the preferred showcase for Panasonic's cutting edge 3D televisions. As a world-premiere at IFA, Ubisoft's upcoming title in 3D, Shaun White Skateboarding will be showcased at the Panasonic booth in hall 5.2 a/b. Visitors of Panasonic´s professional area will also have the opportunity to experience Tom ClancyTM's Ghost Recon Future SoldierTM in 3D.

Panasonic will be Ubisoft's Preferred TV and Home AV Vendor for both Shaun White Skateboarding and Tom Clancy's Ghost Recon Future Soldier. The agreement reflects the important role 3D entertainment plays in Panasonic's overall 3D content strategy, which comprises the areas of broadcast, movies, self-produced videos and gaming.

"It's an honor to work with Panasonic. Their leadership in creating 3D plasma televisions with an excellent response time and fast moving picture quality, results in a totally new 3D gaming experience. With this partnership, Ubisoft and Panasonic can offer amazing interactivity right in the living room. The power of the Ubisoft and Panasonic R&D teams working together will bring video games designed from the ground up for the ultimate gaming experience on television", said Geoffroy Sardin, chief EMEA marketing & sales officer at Ubisoft.

Fabien Roth, General Manager TV at Panasonic Marketing Europe, comments: "Panasonic pursues a 3D content strategy that rests on four pillars: broadcast, movies, user generated contents and games. For gaming, Ubisoft and Panasonic have joined forces to deliver the ultimate 3D gaming experience. Panasonic is always at the cutting edge of technology and brings new levels of realism to the home entertainment experience. Together, Ubisoft and Panasonic are set to bring gaming in 3D to a whole new level of entertainment."

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (EUR 56.6 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.
At the cutting edge of 3D technology, Panasonic can offer a fully integrated solution for the 3D world – ranging from professional camcorders to create 3D content; via 3D authoring and encoding facilities; to 3D televisions and Blu-ray players, which will bring the 3D content to customers' living-rooms.

About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships.
Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please visit www.ubisoftgroup.com.



© 2010 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Shaun White name and likeness are used under license from Shaun White and Shaun White Enterprises, Inc. Tom Clancy, Ghost Recon, Ghost Recon Future Soldier, the Soldier Icon, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.



Full HD 3D Blu-ray Disc ™ Home Cinema System SC-
BFT800
A Stylish Slim, Wall-Mountable Full HD 3D Blu-ray Disc™ Home
Cinema System
Panasonic recently announced the release of a slim and wall-mountable FULL HD
3D Blu-ray Disc
TM
Home Cinema System with a built-in FULL HD 3D Blu-ray
Disc
TM
player to the market. The system is equipped with advanced image
technologies, like the PHL Reference Chroma Processor Plus and Full HD
Upsampling, that have proven hugely popular with Panasonic Blu-ray Disc
TM
players. These technologies reproduce the ultimate in 3D images, rendering them
extremely faithful to the original movies. 3D movie features allow users to
experience powerful, dynamic worlds that they have never before encountered,
such as exciting leaping effects and enhanced depth, lustre and texture.
Advanced sound technologies complement the true-to-life 3D images of the FULL
HD 3D Home Cinema System. The wireless Kelton Subwoofer's powerful deep
bass sounds further enhance 3D film enjoyment, while sounds are distinctively
produced by a Clear-Mode Dialog that makes dialogue seem to come from the
centre of the screen. In addition, the Virtual 7.1-channel Surround function
reproduces dynamic surround sounds that further enhance the enjoyment of
watching 3D films.
The SC-BFT800 also features great networking like VIERA CAST which brings a
variety of streaming services including YouTube
TM
Videos into the living room.

Panasonic ideas for life
________________

4
Wireless LAN capability
eliminates the need to connect a LAN cable, so the
system can be installed without the need for any complicated wires.
Users can watch 2D images (JPEG) and movies (AVCHD/MPEG2)
5
from digital
cameras and camcorders via the integrated SD card slot and USB port, as well as
3D video content recorded by the Panasonic camcorder HDC-SDT750. With these
and other features, the SC-BFT800 provides exciting entertainment for family and
friends.
The SC-BFT800 also features a sliding front door that lets the use set Blu-ray
Discs/ DVDs/CDs into the main unit by opening it from the right, and an
iPod/iPhone by opening it from the left. The sophisticated, stylish, slim body makes
the design an ideal match for a VIERA TV, while enhancing any room interior.
Panasonic also addresses important environmental issues in its production system.
For example, a single chip LSI called UniPhier is used for image signal processing.
Unification of this LSI helps to lower power consumption and achieve a more
compact design while also decreasing the burden on the environment by using
limited natural resources more efficiently.
This Panasonic Blu-ray Disc
TM
Home Cinema System has taken a large step
ahead in image and sound quality, networking, easy operation, and environmental
consideration, to provide even greater AV enjoyment.
###

SC-BFT800 Features
High Quality Picture and Sound
• FULL HD 3D Blu-ray Disc™ Playback
• True to Cinema Picture Technology (PHL Reference Chroma Processor Plus)
• Wireless Kelton Subwoofer
• Clear-mode Dialog
• Virtual 7.1ch Surround
Easy to Us
• ARC with VIERA Link*
1
• Slim & Wall Mountable Design
• Sliding Door for Blu-ray Disc
TM
and iPod/iPhone
Networking
• VIERA CAST (YouTube
TM
Videos, Picasa
TM
, etc)
• DLNA
• Wireless LAN Ready*
2
• iPod/iPhone Playback (Video, Photo, Music)
• 3D Video Content Shot by Panasonic Camcorder HDC-SDT750, Movie (AVCHD /
MPEG2) & JPEG View with SD Memory Card Slot
• Music (MP3), Photos (JPEG), and Video (DivX Plus
TM
HD*
3
including MKV)
Playback on USB
Environmentally Friendly
• Low Power Consumption 0.1W in Standby Mode (Main Unit)
* Wireless Subwoofer with Power Off: 0.4W
*1 Not all VIERA Link features are usable with earlier VIERA Link compatible products.
*2 For this function, the purchase of the Wireless LAN Adaptor (DY-WL10) is necessary. This function is
not compatible with public Wireless LAN.
*3 DivX®, DivX Certified®, DivX PlusTM HD and associated logos are registered trademarks of DivX, Inc.
and are used under license.

Panasonic ideas for life

EUTELSAT CHOSEN BY EUROSPORT FOR 3D TRANSMISSION OF
2010 TENNIS US OPEN AT IFA SHOW IN BERLIN

Paris, September 1, 2010 - Capacity on the EUROBIRD™ 9A satellite operated by Eutelsat Communications (Euronext Paris: ETL) has been chosen by Eurosport to transmit the TENNIS US Open in 3D for demonstrations at IFA - Europe's largest consumer electronics show held in Berlin from 3 -14 September. The US OPEN in 3D will be available on a dedicated Eurosport 3D signal for an exclusive broadcast on Panasonic's booth at IFA (hall 5.2 a/b).

The 3D signals are being transmitted to Panasonic's booth by Eutelsat's EUROBIRD™ 9A satellite that pioneered regular broadcasting of 3D content in Europe via a permanent channel launched by Eutelsat in 2009. The images are displayed on Panasonic's state-of-the-art Viera 3D Plasma TVs, giving the entire industry and consumers visiting the IFA the unique opportunity to experience world-class sport in immersive high-quality 3D. The event is showcasing the potential of sport as a driver for the consumer 3D market and Panasonic's full end-to-end 3D capabilities, from 3D professional camcorders on court, to new-generation consumer Viera plasma displays.

Pascal Crochemore, Technical Director at Eurosport welcomed the partnership with Eutelsat: '"We are delighted that Eutelsat has agreed to partner once again with Eurosport for the distribution of a Tennis Grand Slam 3D signal. Eutelsat is a longstanding partner of Eurosport and we are happy to build on the strong relationship that we enjoy through this latest exciting initiative."

Andrew Wallace, Eutelsat Chief Commercial Officer added: "This partnership with Eurosport leverages Eutelsat's 3D experience and the core asset of our broadcast satellites to deliver a new generation of rich content requiring a 15 Mbit/s signal to fully appreciate stunning 3D effects in the home. Following our collaboration with Eurosport for 3D transmissions of Roland Garros tennis in May this year, we are delighted to team once again with Europe's premier all-sports channel and to transmit this compelling sports content to Panasonic's 3D-enabled displays at IFA."

Fabien Roth, General Manager Panasonic Marketing Europe: "The excellent signal quality provided by Eurosport and Eutelsat gives us the unique opportunity to display the US Open in 3D at our IFA booth in Berlin as the only place in Europe. It demonstrates also that our 3D Viera plasma TVs are perfectly suited for sports events to show fast moving content in brilliant 3D picture quality."

About Eutelsat Communications
Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is the holding company of Eutelsat S.A.. With capacity commercialised on 26 satellites that provide coverage over the entire European continent, as well as the Middle East, Africa, India and significant parts of Asia and the Americas, Eutelsat is one of the world's three leading satellite operators in terms of revenues. At 30 June 2010, Eutelsat's satellites were broadcasting more than 3,600 television channels. More than 1,100 channels broadcast via its HOT BIRD™ video neighbourhood at 13 degrees East which serves over 120 million cable and satellite homes in Europe, the Middle East and North Africa. The Group's satellites also serve a wide range of fixed and mobile telecommunications services, TV contribution markets, corporate networks, and broadband markets for Internet Service Providers and for transport, maritime and in-flight markets. Eutelsat's broadband subsidiary, Skylogic, markets and operates access to high speed internet services through teleports in France and Italy that serve enterprises, local communities, government agencies and aid organisations in Europe, Africa, Asia and the Americas. Headquartered in Paris, Eutelsat and its subsidiaries employ nearly 661 commercial, technical and operational employees from 28 countries.
www.eutelsat.com

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Panasonic's IFA showcase brings 3D TVs, players, soundbars, and games