Well, well, what's this? Looks like Roku has some bigger plans for hitting back at the $99 Apple TV than just price cuts of its own: a Roku XD and a Netgear Roku XD Player just hit the FCC. That's right, Netgear -- Roku's expanding its platform to third parties. We don't know if these two devices are standalones or designed to work together, but we're guessing they're standalones; the Netgear unit might blend in some of the Digital Entertainer line's support for local playback and services like PlayOn, YouTube, and CinemaNow. Of course, the big question is going to be price, since if these are substantially more than the Apple TV's $99 they're going to have to offer some major features, but we should be finding out what's up soon enough: the confidentiality on these docs lifts October 23.