We can't say that a luminescent color-changing finish is among our top concerns when shopping for a new TV, but if it's high on your list (or is now), you might want to consider one of Panasonic's new Viera Pure LCDs, which promise to change color slightly depending on the lighting the room. In addition to that standout feature, you'll also get side LED backlighting on all four models (19, 22, 32, and 37-inch), plus an a built-in iPod dock on the two smaller TVs, and Panasonic's own Viera Cast service (complete with Skype) on the two larger models. Unfortunately, there's no word on a release over here just yet, but all four are apparently available in Europe immediately, and start at £400 (or just over $600). Head on past the break for the full press release.
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Panasonic Launch a new TV that will break the mould...
...VIERA Pure Line



Panasonic is pleased to announce the launch of a new television that is sure to make an impact on any room or setting. With a sleek and sophisticated design and a wealth of features, the new Panasonic Pure Line range of TVs is the perfect choice for those looking for a TV with a difference.

The Pure Line range has been carefully designed to include aesthetically pleasing TVs that not only offer a unique design choice but also a host of advanced technological features. The new Pure Line range features three LED LCD TVs where design excellence is combined with groundbreaking technology.

With Panasonic's new Pure Line range, buying a new TV has never been more appealing and with the sophisticated slim design and choice of frame colours, you can choose one to compliment your room or even your mood! Your TV is no longer a black box in the corner of the room, with Pure Line it becomes the focal point and centrepiece of any space it's placed in.

Available in three contemporary colours, shiny purple, satin silver and silky white, the new Pure Line range really must be seen to appreciate its beauty. Due to the luminescent nature of the frames, they appear different colours depending on the lighting in the room so can adapt to a multitude of settings, allowing you complete design freedom.

Not only does this range of beautifully designed TVs offer an aesthetically pleasing masterpiece, they are also packed full of advanced technological features including smart networking with VIERA CAST (32" and 37" models) that allows you to access a web interface from your TV, SKYPE so you can chat to friends and family via a large screen from the comfort of your own home, and VIERA Image Viewer which enables you to view your photos in the perfect picture frame! With the larger models, inbuilt Freeview HD and Freesat HD Tuners allow you to watch a multitude of programmes in stunning HD and all subscription free. The smaller models (19" and 22") also feature an iPod docking station.

With LED backlighting and a wide viewing angle, the new Pure Line range from Panasonic really is the best choice for those looking for a designer TV that also offers brilliant viewing with cutting edge technology.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 9.07 trillion yen (US$90.7 billion) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE Symbol: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

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