OLYMPUS DEVELOPING NEW FLAGSHIP COMPACT CAMERA WITH BUILT-IN ZUIKO® LENS
CENTER VALLEY, Pa., September 20, 2010 – Since 1936, photographers have appreciated Olympus's critically acclaimed Zuiko® lenses for their innovative design, high quality and superior reliability. Today, Olympus is pleased to announce that it is developing a new flagship compact camera that will be its first digital compact camera with a built-in Zuiko® lens. Olympus expects to introduce the camera in the first quarter of 2011.
Like the Olympus PEN® E-P2 and E-PL1 cameras, the new camera will include an accessory port so photographers will be able to expand its versatility by attaching optional accessories like the SEMA-1 external microphone adapter set.
A prototype of the camera will be displayed this week at Photokina 2010, the world's largest trade fair for the photographic and imaging industries held September 21-26 in Cologne, Germany. It will also be on display from October 28-30 at the 2010 PDN PhotoPlus Expo in the Jacob K. Javits Convention Center in New York City.