Just because film is dead doesn't mean that companies are at a loss for schemes to profit in the digital age. Take Kodak's PYNK smart print system as the perfect case study. Consumers buy PYNK branded photo frames and mats at $15 and $4 a pop, respectively. They then scan the goods into one of Kodak's 100,000 imaging kiosks and the machine will print photos (at further cost) into a perfectly cropped, sized, and aligned collage suitable for framing. A pretty smart solution for craft-less dummies like us.
Kodak Unveils Revolutionary New PYNK Smart Print System
Early Consumer Acceptance Signals Solid Profit Opportunity With New Photo Category
COLOGNE, Germany, Sept. 20 /PRNewswire/ -- Eastman Kodak Company (NYSE: EK) today introduced the new KODAK PYNK Smart Print System just in time for the busy holiday gifting season.
A completely new concept in premium photo products, PYNK is a new, patent-pending technology that marries photos to the "photo holder", breaking down photo holder design barriers, and making printing and framing a matter of the consumer pressing a few simple buttons. The results are stunning - the PYNK System generates professional-looking framed collages in seconds at any PYNK Ready KODAK Picture Kiosk. Consumers will no longer have to hassle with cropping, cutting, laying out and taping their photos - Kodak's intelligent software does it all for them, right at the kiosk.
In July, Kodak completed a successful trial of the PYNK Smart Print System with a leading U.S. drug chain. PYNK System framed collages were very well received by consumers, with sales of the new PYNK Smart Print collage frames exceeding industry average turns per frame SKU. Store associates reported that PYNK Smart Print framed collages were simple to create and produced excellent output, and so they were an easy sale. Comments from consumers included: "I love that it was incredibly simple to use;" "The perfect fit of photos in a physical frame without any hassle;" "My photos look beautiful in the frame;" and "I like that it was easy to customize how I wanted the photos to appear."
"Consistent with our strategy to deliver innovative, easy to execute high retailer margin solutions that solve real consumer problems, we've thoroughly consumer tested the PYNK Smart Print System from concept to execution, and consumers love it," said Nicoletta Zongrone, general manager of Retail Systems Solutions and vice president, Eastman Kodak Company. "We are proud to introduce our newest innovation that gives consumers new opportunities to easily tell their stories while providing retailers strong new profit opportunities."
The KODAK PYNK Smart Print System is designed to be easy to use, requiring only three simple steps. After bringing their favorite digital pictures or prints into the store, consumers simply select a PYNK Smart Print Ready product; enter the six-digit PYNK Smart Print product ID number at a PYNK Ready KODAK Picture Kiosk, and watch as the KODAK PYNK Smart Print is printed to fit the product. Selected photos are automatically cropped, sized, arranged and printed on one sheet to fit the frame or mat. Simply slipping the printed sheet back into the matted frame finishes the job – all that's left is to hang the frame.
Consumers can choose from a variety of collage frames, as well as mats that can be used in many existing frames. The PYNK Smart Print System makes it easy to fill and refill mattes and collage frames again and again because the products come with a unique Product ID card. This means that when it's convenient, the consumer simply brings the ID card back to the store and enters the product ID number into the PYNK Ready KODAK Picture Kiosk. The Kiosk will know what frame or mat the consumer has at home and will layout and print the pictures to match the layout – no need to bring the frame or mat back to the store.
To learn more about all the innovative design features the PYNK System offers please visit http://pynk.kodak.com.