Though NVIDIA's GPU Technology Conference is primarily about the applications of GPU computing, CEO Jen-Hsun Huang hasn't shied away from revealing new silicon, and he just promised something quite unexpected to attending press: new Tegra chips. Though the Tegra 2 has yet to leave a single dent on the consumer marketplace -- the Boxee Box famously tossed it out -- Huang told us that not only is a Tegra 3 almost done and a Tegra 4 currently underway, but that we should expect a new Tegra SOC "every single year." Forgive us for being a mite skeptical of the company's ability to attract customers, but the only notches we see on Tegra's belt are the Zune HD... and Microsoft's failed Kin.

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NVIDIA CEO: Tegra 3 almost done, Tegra 4 on the way, expect a new Tegra annually