Looking for some more customization options than your standard gaming keyboard offers? Then you might want to consider the new SteelSeries Shift, which can accommodate various Zboard keysets to tailor the keyboard for specific games. Those looking to take things even further can also record macros (including timed delays) directly on the keyboard itself, and you'll naturally get plenty of gamer-friendly touches all around, including some improved rubber domes that promise a lifecycle of 15 million keystrokes per key, and even some "fine-tuned heat spots" centered around commonly used keys like WASD. Look for the keyboard itself to set you back $89.99, while individual keysets will run you $24.99 apiece.
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STEELSERIES INTRODUCES THE SHIFT GAMING KEYBOARD

The New Keyboard Provides Gamers with Layers of Customization through Interchangeable Keysets for Licensed Blockbuster Titles


CHICAGO, Sept. 23, 2010 – Today, as the leading manufacturer of gaming peripherals and accessories as well as product partner to some of the world's most successful game publishers, SteelSeries announced the new SteelSeries Shift gaming keyboard. Named for the ability to alter its appearance and functionality through interchangeable keysets, the SteelSeries Shift brings gamers advanced customization capabilities that improve the way they approach, experience, and master their game.

"With the introduction of the SteelSeries Shift, we're able to bring another unique and powerful gaming tool to consumers, said SteelSeries CEO, Bruce Hawver. "The Shift greatly expands the functionality and concept of the original Zboard, which joined our product line in 2008 as a result of our acquisition of Ideazon, with new SteelSeries features that will provide gamers with a keyboard experience that can be customized for all types of games. As we bring the SteelSeries Shift to market, we are continuing to work with the best developers and publishers in the games industry to offer player's unique layouts and functionalities that will enhance their entire gaming experience."

Premium Build Quality

The interchangeable keyset design is the only common denominator between the SteelSeries Shift and Zboard. The new keyboard was constructed from ground up with high-quality, strong materials that add durability and functionality. The base of the Shift and the new Shift Keysets are all made with premium plastic and finishes for a superior look and feel. With three height levels, extra wide feet, and a wrist rest that include rubber inserts to prevent slipping, users are able to choose what feels most comfortable for their preferences. Additional hardware features include:

· Gold plated audio-out and microphone-in 3.5mm ports
· 2 USB 2.0 ports, including 1 powered
· LED indicators to alert when profiles and functions are active

Onboard memory allows users to easily record up to 3 layers of on-the-fly macros at the top of the SteelSeries Shift base and have access to instant media controls on the left side of the keyboard. The Bar and Pad Lock keys allow additional layers of mapping on the F and NUM Pad keys that can be utilized in games or in daily applications. Every key on the SteelSeries Shift can be customized; more than just macros, players can record a sequence of actions with delays and then map that sequence to a single key. Users can then program advanced capabilities in multiple layers per key. Players can take advantage of an endless amount of layered movements with the support of its anti-ghosting capability, which allows up to simultaneous 7 keystrokes.

Customized Gaming Terrain

Equipped with an advanced chip reader in the SteelSeries Shift base, users can easily interchange SteelSeries Shift Keysets from the Standard QWERTY Keyset, which is included, to licensed Keysets of blockbuster game titles that are each sold separately. Every keyset is uniquely designed in cooperation with game publishers and configured with input from expert players to establish an intuitive command setup and predefined game mods for games of all types.

The SteelSeries Shift and Shift Keysets are forward and backward compatible with SteelSeries Zboard and Zboard Keysets. Keysets that support backwards compatibility includes Aion™, World of Warcraft®: Wrath of the Lich King, and StarCraft® II: Wings of Liberty. Check out our product page for further details about compatibility.

The SteelSeries Shift has an MSRP of $89.99/ €89.99 and includes the Shift Base, and the Standard QWERTY Keyset. The SteelSeries Shift Keysets will be sold separately for $24.99 USD/ €24.99. Check out the new SteelSeries Shift now online at http://steelseries.com/.

About SteelSeries

SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, gaming surfaces and software. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in cooperation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through professional team sponsorships and community support all over the world. For more information, please visit www.SteelSeries.com.

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