Hard to say exactly what these guys have in store, but mega-regional US Cellular is chatting up a grandiose new marketing campaign entitled "The Belief Project" this week, promising a full unveiling of the details on October 1. From what we can see on USCC's teaser site, it'd seem that the promotion is going to revolve around contract-free plans, possibly tied in somehow with fast and frequent discounted hardware upgrade pricing and unlimited data and texting... but that's pure speculation based on what we're gleaning from the polls and comments posted over there. More on this soon enough.

[Thanks, Chris H.]

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US Cellular teasing 'The Belief Project,' unbelievably