Man, it's got to be tough for the proud guys and gals at Toshiba these days. First the company gets whooped in the optical media format wars, and now it's having to ingloriously bow out of the OLED race as well. Citing a recent uptick in LCD demand alongside the impact of the recent global economic crisis, Toshiba says its mass production plans for OLED displays have now been "frozen" and will be reviewed from scratch. That sounds like a company cutting its losses to us, which should make our fellow OLED enthusiasts all sorts of unhappy. There had better be some damn fine (and thin) LCDs in Toshiba's pipeline if it hopes to keep us sweet.