Say you're watching a cooking show on television and you see some ketchup. Tasty, right? Salivating? Need some ketchup right this second
? Look no further than KDDI's
"smARt" television viewing concept, which uses your phone as a tool to get more information on stuff you're seeing on the boob tube in real time. Using an Android-powered Sharp IS01
to demonstrate, KDDI's crack team of presenters showed some delicious-looking food on screen then captured it with the phone's camera, which ultimately resulted in being redirected to a site where you could purchase a bottle of Hunt's for ¥650 (about $7.83). Of course, considering that TV itself can be interactive in a variety of ways, it seems a bit much to bother getting your phone involved while you're trying to zone out on the couch... but hey, whatever gets us to our Utopian dream of real-time ketchup purchases the fastest is where we want to be. Follow the break for video.