Loyalty has its benefits, and that's certainly true in the wireless industry; though carriers don't always advertise it, it's not uncommon for longtime customers to get lower upgrade prices and early availability on hardware -- not to mention sweet, succulent grandfathered plans. To that end, Boost Mobile is introducing its questionably-named line of "Shrinkage" plans that will reduce your plan pricing by $5 a month for every six months of on-time payments. Two plan types are eligible: the standard monthly unlimited plan starts at $50 and can go as low as $35 over time, while the BlackBerry unlimited plan starts at $60 and can fall to $45. They're available starting today, but existing customers need to get in touch with Boost to sign up. Follow the break for the full release.

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Boost Mobile Brings Consumers Another Wireless First with the Launch of Monthly Unlimited with Shrinkage

A simple concept: The longer you stay, the less you pay:
Make on-time payments and watch your monthly unlimited plan "shrink" from $50 to as low as $35 a month

IRVINE, Calif. - Boost Mobile now offers shrinkage you can be proud of. Boost Mobile once again shakes up the wireless industry with the introduction of Monthly Unlimited with Shrinkage. The no-contract wireless service on the Nationwide Sprint Network now offers its customers the opportunity to reduce their $50 monthly unlimited plan to a monthly price of $35 by simply making on-time payments. For every six on-time payments, a customer's monthly cost will shrink by $5, eventually getting down to $35 a month for unlimited nationwide talk, text, Web, e-mail, IM and calls to 411.

"At a time when consumers are looking for ways to save their hard-earned money, we're rewarding Boost customers by helping them shrink their monthly payments," said Bob Stohrer, vice president-Marketing, Boost Mobile. "Throughout the year, we've enhanced our device lineup with Android and Blackberry devices and added more benefits to our Monthly Plan. Now, we're introducing even more value, all with no annual contracts. Shrinkage is yet another demonstration of Boost's commitment to 'unwronging' wireless."

Shrinkage is available with Boost Mobile Monthly Unlimited and BlackBerry Monthly Unlimited plans. As of Oct. 14, existing Boost Mobile customers simply go to www.boostmobile.com or call 1-888-BOOST-4U to sign up for Shrinkage. New customers coming to Boost on the $50 or the $60 BlackBerry Monthly Unlimited plans as of Oct. 14 will automatically be part of Monthly Unlimited with Shrinkage.

A customer's on-time monthly payment date is the same day each month and each on-time payment moves the customer's monthly cost toward the lower amounts. Consumers who miss their monthly payment date will not be penalized; they will not lose any on-time payments accrued toward the next Shrinkage payment milestone or lose any reduced monthly payment already achieved.

Get the latest smartphone from Boost with Shrinkage plan

Boost Mobile customers can choose from a range of diverse handsets from entry level to the Motorola i1 powered by Android, available on the Nextel National Network, and recently launched BlackBerry™ Curve 8530with a new optical track pad for easy navigation, rich 2MP camera and integrated Wi-Fi capabilities. The Curve 8530 is designed to keep customers connected and entertained and is available for $249.99 (excluding taxes) through Boost Mobile exclusive retail stores, select independent wireless dealer locations and, by the end of October, at major retail outlets. This smartphone is also available at www.boostmobile.com with free shipping.

Enjoy even greater value with the International Connect feature

Boost Mobile has also reduced the price of International Connect by 50 percent to $5 a month for new and existing subscribers who add this feature to a monthly unlimited plan by Dec. 31. This limited-time offer includes unlimited calling to landlines in more than 150 cities in Mexico, landlines in the Dominican Republic, unlimited calling to landlines and mobile phones to select Asian-Pacific countries and Canada, and unlimited international text messaging from the United States.

About Boost Mobile
Boost Mobile, one of Sprint's prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $50 per month, and with its 'BlackBerry Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $60 per month. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 275 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices. Boost Mobile phones are available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network; and Re-Boost® is available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

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Boost Mobile announces 'Shrinkage' plans, cost goes down over time