We've already lost count of all the internet TV platforms that launched this fall, but that hasn't stopped DivX (even after the company was recently purchased) from throwing its hat into the ring by officially launching as a streaming internet video front end on several LG Blu-ray players. Available in the latest BD.8.31.317.C firmware update for the BD550/BD570/BD590 line, DivX TV lets users browse internet shows (including The Engadget Show, Revision3 and others -- full list and a quick introduction video follow after the break) and create customized channels of the content they want to watch. We'll wait and see if DivX TV pops up on any other hardware, but at least LG owners can check off yet another source of videos after Netflix, VUDU, CinemaNow, YouTube and of course, Blu-ray discs.

[Thanks, Nigel]

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DivX TV launched on LG Blu-ray players, mixes up the internet-to-TV wars a bit more