Deep within the heart of Apple's fiscal earnings call Q&A session, straight from the mouth of CEO Steve Jobs: "I can report that we've sold a quarter million Apple TVs." Quite an impressive number for a device that's only been out for 18 days but by no means on par with the likes of some other Apple debuts (the iPad, for instance, sold 300,000 on day one). Still, not bad for the once (and possibly still) hobby.

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Apple TV hits 250,000 in sales, says Steve Jobs