It's only rumor for now, but Peter Kafka over at All Things D
has sources telling him that the ABC/NBC/FOX-owned Hulu Plus
video site is looking to cut its $9.95 per month subscription fee in halfish to $4.95, perhaps in a bid to increase subscriber count. If so that would drop it well below the $8.95 per month fee paid by Netflix subscribers. A price drop certainly wouldn't surprise us knowing that content owners are still experimenting with pricing in the brave new world we call the internet.