CPT's Colorful Sunlight Readable screen uses half the power of an LCD (video)

CPT's Colorful Sunlight Readable screen uses half the power of an LCD (video)
The last time we heard from CPT it was showing off what looked to be a competitor to Pixel Qi, a super low-power transflective display. Now the company is demonstrating something completely different, new enough to not really have a name but promising to deliver all the quality of a standard LCD at less than half the consumption of a typical backlit display while also working well in direct sunlight. Sadly that's about all that's known about it at this point, but you can see a prototype working in the flesh after the break. Well, a video of one in the flesh, anyway.