While Amazon and Sony are still hemming and hawing about taking their ebook-reading adventure into the color E Ink realm, China's Hanvon is plunging straight in. The New York Times is reporting that the company intends to grace this year's FPD International trade show with the news that a 10-inch touchscreen e-reader, equipped with the first color-displaying panels from E Ink Holdings, will be arriving in the Chinese market in March. That's a little later than the originally promised "by the end of 2010," but it's not like anyone else is beating Hanvon to the market. Pricing in China is expected at around $440, and though there are no plans to bring it Stateside just yet, we imagine Hanvon would do so quite willingly if it can reach the volume necessary to offer up a more palatable price. And we'd be very happy if it does, the Nook Color's been looking a little lonely in the color ebook reader room.