The mid-range earbud wars are raging harder than ever these days, with high-end stalwarts and newfangled boutiques all striving for your hard-earned cheddar in the $100 to $200 range. Take Shure, for example, who is better known industry-wide for upper-end headphones and in-ear monitor systems than consumer-level 'buds. That said, none of those truths are keeping the company from pushing out a new set today in the SE210m+, which arrive with an obligatory three-button iDevice remote to control playback on your iPod, iPad or iPhone. For all intents and purposes, these are just a set of SE210s with an inline remote thrown in, but that's probably enough to catch the eye of quite a few consumers who would otherwise flock to any competing model that was doused in white. You'll find these guys at your local Apple store right now and online starting November 19th, but you'll need to bring $169.99 (or a really bodacious ski mask) to take 'em home.
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SHURE INTRODUCES SE210m+ SOUND ISOLATING™ HEADSET FOR APPLE PRODUCTS

New Music + Mobile Model Offers Enhanced Functionality For iPods, iPhones, and iPads

NILES, IL, November 8, 2010 – Shure Incorporated today unveiled the new SE210m+ Sound Isolating™ Headset, an all-in-one product that combines the professional audio performance and sound isolation of the SE210 Earphones, with an integrated remote and microphone for the Apple iPhone, iPad, and iPod models. Joining the SE115m+ Headset and SRH240m+ Headphone, this headset is an impressive addition to the Company's Music + Mobile line, featuring an ergonomic design and customizable ear sleeves that provide maximum isolation and an ideal fit, while High-Definition MicroDrivers deliver full range sound.

"As Apple continues to evolve its offerings, we are dedicated to enhancing our Music + Mobileproduct line to meet the needs of our customers who use Apple products on a consistent basis," said Matt Engstrom, Shure's Category Director for Listening and Monitoring Products. "Combining the professional audio performance and sound isolation that Shure is known for, with a convenient remote and microphone, Apple users can get the most out of their devices with a push of a button."

All three Music + Mobile products feature a three-button remote control that enables users to adjust volume, control music and video playback, record voice memos, and answer or end calls without removing the headset or headphones. Additional features of all three models include:

SE210m+ Sound Isolating™ Headset – The SE210m+ features High-Definition MicroDrivers that deliver impressive audio quality with full range sound. The ergonomic shape with an optimized nozzle angle rests comfortably in ear. The accessories package includes three pairs of disposable black foam sleeves (S, M, L); three pairs of grey flex sleeves (S, M, L); one pair of triple flange sleeves; and a hard, zippered carrying case.

SRH240m+ Headphone – The SRH240m+ is equipped with 40mm neodymium drivers and reproduces full bass with clear mids and highs. Its lightweight, closed-back, circumaural design rests comfortably over the ears and reduces background noise. Replaceable ear cup pads ensure long product life.

SE115m+ Sound Isolating™ Headset – The SE115m+ uses Second Generation Dynamic MicroDriver technology to deliver detailed sound while the ergonomic earphone design and sleeve selection block outside noise and provide a comfortable, custom fit. The accessories package includes three pairs of disposable black foam sleeves (S, M, L); three pairs of grey flex sleeves (S, M, L); and a soft, zippered carrying case.

Pricing and Availability

· SE210m+: $169.99 retail
· SRH240m+: $79.99 retail
· SE115m+: $119.99 retail

The Music + Mobile products carry a two-year limited warranty, are currently available at Apple stores and will be available online at www.apple.com beginning November 19. For a complete list of compatibility requirements and where Shure products are sold, please visit www.shure.com.

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Shure's SE210m+ sound isolating earbuds include iPhone remote, $170 price tag