Rather like Nokia and its market share obsession, Nintendo just can't seem to stop talking about its hardware sales lead. The company's US chief, Reggie Fils-Aime, recently dished some NPD data detailing the specific advantage that the Wii has over its competitors in the US since the current console generation launched: Mario's team has managed to sell 30.4 million units of its hardware, followed by Microsoft's Xbox 360 at 21.9 million and Sony's PS3, which lags somewhere far behind with 13.5 million total sales. On the more mobile front, DS sales have ratcheted up to 43.1 million, more than doubling the PSP's 17.7 million shipments to the US of A. Nothing we haven't heard before, really, but it's always good to get a statistical update for the sake of keeping flamewars as informed as possible.

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Nintendo's Reggie Fils-Aime dishes cumulative sales numbers for current console generation