We actually didn't know we had a camera strap problem until we saw this little promo video for C-Loop (embedded after the break). Now it's blindingly obvious, and we're not sure we can even go on taking pictures if we don't get a C-Loop, like, yesterday. The C-Loop itself is surpassingly simple: it screws into your camera's tripod mount and swivels. That's about it. You attach your strap to the C-Loop, naturally, and you get rid of strap tangle, improve landscape / portrait transitioning, and score +100 sex appeal instantaneously. Not bad for a $35 chunk of aluminum. It should start shipping by the end of the year.

Update: StrapBuddy offers a similar solution for $19.99, and it's on sale right now.

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C-Loop camera strap contorts in ways your first party strap could only dream of