MTV Delivers First Bespoke, Content-Led Application With 'TOUCH MTV'
Entertainment giant creates new opportunities for MTV fans and partners
LONDON – 17 November, 2010 – MTV Networks International (MTVNI), owned by Viacom Inc (NYSE: VIA, VIA.B), today announced a unique partnership with consumer technology giant Samsung that will see the entertainment brand deliver its first, bespoke, content-led application for mobile devices with TOUCH MTV.
TOUCH MTV developed exclusively as part of the new Samsung GALAXY Tab, demonstrates how MTV multi-media and entertainment experiences can showcase a product's usability and product features to great effect.
TOUCH MTV comes pre-loaded on the device and includes premium MTV content:
* One episode each of 5 shows: The Hills, Jersey Shore, The Dudesons, Pimp My Ride and Cribs,
* Tailored MTV Iggy content (http://www.mtviggy.com/) – a first in the European market, and;
* Regularly updated news and competitions, such as the chance to win tickets to multiple MTV events and gigs across Europe.
"MTV's unrivalled efficiency in reaching young adults makes for an exciting partnership for brands looking to reach this very lucrative and trend-setting audience," explained Antonio Canto, SVP Viacom Brand Solutions International. "Over the last few years, our main mission has been to make MTV available to consumers wherever they are, bringing them the opportunity to customize their experience with the MTV brand and its content. This also allows for our marketing partners to leverage these touch points in unique and fully customizable ways, being particularly attractive to consumer technology brands. Creating bespoke applications using MTV premium content can help showcase a product's technology with effective results. MTV then tops it up with comprehensive consumer campaigns on all of its communications platforms, all created to draw the consumer's attention via entertainment."
"Samsung and MTV have taken strategic partnerships to a whole new level. Combining the Samsung GALAXY Tab's unique design with MTV's bespoke entertainment solution, the customer experience is enriched and more advanced giving us a competitive advantage," said Lenka Horakova, Global Marketing Manager, Samsung Telecommunication Europe.
TOUCH MTV is available exclusively on the Samsung GALAXY Tab through Deutsche Telekom. It is currently available in the Czech Republic, Germany, Croatia, Holland, Hungary and Poland.
About Viacom Brand Solutions International:
Viacom Brand Solutions International (VBSI), is Viacom's international in-house brand solutions sales business. VBSI represents all the TV, digital and mobile channels of MTV Networks International – MTV, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 560 million households in 162 countries and 33 languages via more than 150 locally programmed and operated TV channels and more than 350 digital media properties.
VBSI delivers advertisers creative cross platform solutions that engage consumers by investing in significant insight and by utilising the strengths of our youth and entertainment brands across multiple markets. These solutions are founded upon definitive creativity and innovative solutions constructed around branded content, sponsorship, promotions, events, new media and licensing opportunities. For more information, please visit www.vbs-media.com
About MTV Networks International:
MTV Networks International includes the premier multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks' brands are seen globally in 640 million households in 161 countries and 34 languages via 170 locally programmed and operated TV channels and more than 400 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, licensing & merchandising and feature films. MTV Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).