TruMotion, expletive inducing Auto Motion Plus
, MotionFlow, every manufacturer has some slick name for its 120Hz / 240Hz / 480Hz etc. motion processing technology that speeds up the refresh and interpolates frames for an ostensibly smoother video experience, but we know that isn't always the case. It can vary from the implementation to the content viewed, but after the "triple ball effect" and experiencing one too many films that suddenly look like soap operas, finding out how to disable the effect is one of the first things we've learned how to do on many TVs. Of course, everyone has their preference, let us know how you feel and when it's best put to use.