Sony said it was coming, and come it has. Just in time for expatriated Americans basking in the glory of being paid in pounds to enjoy over "Thanksgiving," Sony has flipped the switch on its Qriocity on-demand movie service. The UK launch marks the European debut of the service (we're also hearing that it's like 'across Europe'), offering "hundreds" of pay-per-view streaming flicks to those with a network-enabled BRAVIA TV, Blu-ray player or Blu-ray home theater system. We're told that the library consists of material from Fox Home Entertainment, Lionsgate, MGM, Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, The Walt Disney Company, NBC Universal and Warner Bros., with both new releases and heralded classics up for grabs. Rental prices for SD content start from £2.49 for library content and £3.49 for new releases, while HD content start respectively from £3.49 and £4.49. Not exactly free, but it's a small price to pay to keep that keister planted on Turkey Day.
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"Video On Demand powered by Qriocity" makes UK debut

Premium, pay-per-view movie streaming service, available in High Definition on Sony's 2010 network-enabled devices

Hundreds of movies available to rent, at the click of a button

London – 24th November 2010. Sony UK today announced the launch of "Video On Demand powered by Qriocity™".

Available across Europe and the UK, "Video On Demand powered by Qriocity" is a pay-per-view movie streaming service that allows film fans to rent hundreds of movies, including the latest releases and films from local studios, straight to their Sony 2010 network-enabled BRAVIA™ TV, Blu-ray™ Disc player, or Blu-ray Disc Home Theatre system.

Designed to be simple, intuitive and easy to use, "Video On Demand powered by Qriocity" is an elegant and fast virtual movie store that is available across connected Sony devices. "Video On Demand powered by Qriocity" allows consumers to browse, search, preview and select movies with a single click of the remote control.

Film lovers can now instantly rent from a growing library of hundreds of Hollywood blockbusters from Twentieth Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, The Walt Disney Company, NBC Universal International Television Distribution, and Warner Bros. Digital Distribution, as well as films from local studios.

The "Video On Demand powered by Qriocity" play list includes new releases as well as a wide variety of favourites, classic movies and local language movies, many of which are available in both Standard Definition (SD) and High Definition (HD). New content will be added regularly and consumers can register for the service and check news of the latest additions to the movie library at www.qriocity.com .

"Video On Demand powered by Qriocity" can be found under the Qriocity icon on the cross media bar on the main menu. After renting a film, consumers have up to 14 days to start watching their movie, and once playback is started, they have 48 hours to watch the film as many times as they like. Rental prices for SD content start from £2.49 for library content and £3.49 for new releases, while HD content start respectively from £3.49 and £4.49.

About Qriocity

"Qriocity™" is an entertainment network service platform that connects many of Sony's network-enabled devices and allows consumers to enjoy high quality entertainment across multiple devices. Through Qriocity, Sony will deliver a variety of digital entertainment content and services that are "powered by Qriocity", including video, music, game applications, and e-books over time, and through these services, and in combination with its networked devices, Sony aims to bring new and exciting entertainment experiences to customers.