Wondering just how large a premium that Ferrari badge was adding to Hasselblad's Ferrari-branded H4D? Oh, around €7,500 (if not more). Hot on the heels of the aforesaid announcement, Hasselblad has just revealed yet another variant of the famed H4D-40, with the Stainless Steel edition offering a classy, classic motif and another limited run item for collectors to snatch up. Only 100 of these will be produced, with each one selling for €13,990 ($18,497) sans lens or €14,990 ($19,809) with the HC 2.8/80 mm. If this guy's more "within reach" than the Italian-inspired alternative, hit up your local dealer as soon as humanly possible... or just before your 100 closest friends, anyway.
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New from Hasselblad: the Stainless Steel H4D-40 - as beautiful as it is strong

26/11/2010 In response to photographer requests after seeing the solid steel body around which all H4Ds are built at photokina, Hasselblad is now producing a limited run of 100 H4D-40 Stainless Steel cameras.

Revealing the solid stainless steel body that's at the core of all H4D-40's generated excitement among photographers not only because it demonstrated the camera's core strength but also because of its unique look and appealing aesthetic. Now, for a limited time, photographers who want their camera to look as striking as their pictures, can purchase the H4D-40 Stainless Steel for 13,990 Euros (body only +tax) or 14,990 Euros (with HC 2.8/80mm lens +tax).

The award-winning H4D-40 features Hasselblad's groundbreaking True Focus and Absolute Position Lock technology as well as the latest in extended functionality, including an electronic spirit level, previews in tethered mode, and a new graphical information display. With these advanced features, Hasselblad continues to develop the ultimate camera system for discerning photographers.

For more information on the H4D-40 Stainless Steel, please, visit the Hasselblad website at:
www.hasselblad.de/promotions/h4d-40-stainless-steel

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Hasselblad H4D-40 Stainless Steel medium format camera: limited to 100 units, priced at €13,990