He just had to beat Rupert Murdoch, didn't he? Project, Richard Branson's iPad magazine, is now available in the iTunes store -- at least in Italy and the United Kingdom, since it's past midnight there. App is free, cost per issue is $2.99 for "a full month's worth of updating content." We suspect it'll hit US, too, the next few hours, but for now, those across the pond can read up on Jeff Bridges (audio and video interview), Earth 2.0, and a "well-informed Godzilla." Take that, yet-to-be-released The Daily.

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Richard Branson's 'Project' iPad magazine now hitting European iTunes stores