As if we didn't already know that video on demand was the hot new ticket, the Wall Street Journal is today reporting that a couple more companies are ready to throw their hats into the ring. OnLive, the cloud gaming upstart, has confirmed its intention to offer up a subscription-based movie streaming service at some point next year, while HDTV vendor Vizio is said to also be looking at its options. What makes these new guys intriguing (aside from the fact that Vizio sells a lot of TVs in the US) is the general feeling among media companies that Netflix is growing uncomfortably big and should be diversified away from. Well, whatever happens, neither we nor content distributors should be strapped for VOD choice come 2011. Hit the source link for a more expansive look at the current situation.