First Indian Company to launch a mobile phone under brand licensing from the International Superbike Major Ducati Motors Plc., with unique features such as E-Compass, Thermometer, Barometer, Altimeter, Pedometer, Sunrise & Sunset timings, UV Sensor & Global Positioning System (GPS) a pre-bundled solution from MapmyIndia
st Dec 2010: The Leading Conglomerate Videocon Industries is proud to announce the launch of first ever Ducati brand licensed mobile phone in India. With this Videocon Mobile Phones introduces a unique concept of Mo-Biking.Mo-Biking is much more than just a term. It's a spirit. The spirit of extreme adventure. It's the emerging lifestyle where adventure sports are the new methods of relaxation.
The latest phone on the block is Videocon's Ducati series sports phone - V6200. This phone was unveiled at Blue Sea, Mumbai by Mr.
Saurabh Dhoot, Director Videocon Group, Mr. Anil Khera, CEO Videocon Mobile Phones & D2H and Ducati Motors Representative Mr Ashish Chordia, CEO, Ducati India.
On this occasion Saurabh Dhoot, Director Videocon Group comments: "We are extremely happy about the way Videocon has been accepted in the market. Videocon embarks on a new era with the unveiling of this phone. We at Videocon strive to get interesting new elements and try to set the bench marks in the industry. We are very positive that it will create the desired newness in the Mobile Phone industry; this is a revolutionary phone with some never seen before features and uses".
Anil Khera, CEO of Videocon Mobiles & D2H proudly added: "We take immense pride in launching our new phone V6200, which is very innovative. We wish to address the youthful and the new emerging lifestyle trends of adventure sports."
During the press conference Shruti Hassan was also present to unveil the phone. Shruti notes, "I am honoured to be associated with such an innovative product launch and a totally unique mobile phone. Ducati association with the mobile phone is very exciting and I am sure this will be a success. My family and I have seen Videocon growing since a generation now. I wish them great success and a great year ahead".
(**) About the product
A phone with a rugged and sporty design comes with Anti Slip Grip, Screw frame body chassis and dust resistant keys that have unique side control. With the Special sports features and design and brand licensed with Ducati, this phone proves to be a consumer delight. The best part is that the phone is one of its kind in the country. V6200 is a perfect balance for a person who needs a gadget to compliment his/her adventures spirit & not just the phone.
The phone has been designed keeping in mind all the requirements of any adventure enthusiasts and also give a complete Mo-Biking experience. Videocon V6200 has interesting features like E-Compass (To know directions), Thermometer(To check temperature), Barometer(To gauge Pressure), Altimeter(To ascertain height), Pedometer(To count the number of steps), GPS System, UV Sensor(to know if you are exposed to harmful UV rays) and an Anti Slip Grip rugged body. It has a 2 MP Camera, Dual Led Torch, 6cm TFT Screen, Pre-bundled 4GB Memory Card which has pre-loaded life time validity GPS navigation system from MAPMYINDIA & 2 headsets – normal and sports, and Customizable LED Pulse Indicator. It also has mobile tracker, FM with FM recorder and a sunset & sunrise meter
The phone can be interestingly operated on three modes that are Phone, Fun and Sports mode. It also comes with Ducati branded Sports bottle & an Arm Band carrying case, and MapmyIndia GPS manual
Not only this, Videocon Mobile Phones also announced the road trip planned with XBHP - India's premier motorcycling community, portal and magazine to promote the phone and the concept. Starting 2nd Week of December, Videocon Mobile Phones will go across 8 cities and showcase the stunning new V6200 and Ducati Monster to give the audience a firsthand experience of Mo-Biking.
Videocon's new logo, the fluid "V", coupled with a new proposition – Experience Change -- is a fresh new identity for a group that has been named among India's top brands. It reflects Videocon's renewed focus on moving quickly from static to energetic. The brand campaign for Videocon Mobile Phones says, "V is the New Me". This brand campaign is a metaphor for the restless nature of youth – change becoming the only constant. Mobile phone today is a part of one's inherent self and slowly it is becoming a complete world in itself.
Videocon Group's success has been built on various pillars, an important one being the strong relationship the group has built, over the years, with its massive base of trade and channel partners. Videocon has also made strong inroads into a third of the market through a multi-brand strategy that covers consumers of all socio-economic backgrounds. It now has almost 85% penetration in shelf space.
Founded in 1926, Ducati builds racing-inspired motorcycles characterised by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Desmosedici RR, Monster, Multistrada, SportClassic and Hypermotard and the new Diavel.. The company's motorcycles are sold in 80 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won 16 of the last 20 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com