Remember when Pioneer's Android minions shot laser beams from their eyes and created an awesome prototype heads-up display? It turns out those lasers came from a Microbision PicoP projector, and that prototype is inching towards reality. You see, Pioneer's partnered with Microvision to build a brand-new laser module for the commercial version -- which is set to debut in 2012 -- using a brand-new display engine and the actual green laser that's been missing from the formula up until now. We can't wait to burn driving directions into our collective retina, so we'll be watching this one closely from now on. PR and video after the break.
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MicroVision and Pioneer to Jointly Commercialize Innovative Laser Display Products
REDMOND, Wash.--(BUSINESS WIRE)--MicroVision, Inc. (NASDAQ: MVIS), a leader in innovative ultra-miniature laser display technology, announced today that it has entered into a memorandum of understanding (MOU) with Pioneer Corporation, one of the top original equipment manufacturers (OEMs) of high-performance audio, video and computer equipment for the home, car and business markets, to develop, manufacture and distribute display engines and display engine subsystems for consumer and in-vehicle head-up displays (HUDs) using the MicroVision PicoP® laser display technology.
"We believe that by combining our respective market and product development capabilities, and leveraging best practices in manufacturing, MicroVision and Pioneer can accelerate introducing next-generation laser display products while reducing the total cost for both companies in getting there."
Earlier this year, the two companies executed a joint development agreement to develop two critical components of the PicoP display engine: a laser light source module using direct red, blue, and green lasers and a separate display engine subsystem based on MicroVision's patented PicoP laser scanning technology. Both are key pieces of the next-generation PicoP display engine that will offer OEMs significant commercial advantages in price, size, power, and performance for embedded solutions ranging from cell phones and eyewear, to airplanes and automobiles.
The MOU establishes the framework of a future manufacturing and commercial distribution agreement for PicoP-based display engines to be used in consumer, after-market and embedded automotive products. Pioneer has announced it is targeting commercial introduction of an in-vehicle HUD using PicoP technology into the consumer market in 2012.
"Pioneer has a strong history of bringing cutting edge technologies to mass markets," stated Alexander Tokman, president and CEO of MicroVision. "We believe that by combining our respective market and product development capabilities, and leveraging best practices in manufacturing, MicroVision and Pioneer can accelerate introducing next-generation laser display products while reducing the total cost for both companies in getting there."
Both Pioneer and MicroVision were recently recognized as finalists for the CEATEC Innovation Awards for 2010. Pioneer was recognized in the Automotive category for its demonstration of a HUD using laser scanning technology provided by MicroVision, and MicroVision was recognized in the Components category for its SHOWWX™ laser pico projector, powered by the PicoP display engine.
MicroVision provides the PicoP® display technology platform designed to enable next-generation display and imaging products for pico projectors, vehicle displays and wearable displays that interface with mobile devices. The company's projection display engine uses highly efficient laser light sources which can create vivid images with high contrast and brightness. For more information, visit us on: