So here's the deal: the UK Meningitis Trust wants to help raise awareness about the disease it's dedicated to battling and has a 30-strong male voice choir at its disposal to do it with. How does it reach the widest possible audience? If your ideas include namedropping every major social media site set up over the last decade, a nod to the iPhone versus Android dichotomy, and the use of Yahoo as a bad pun, then you must be the guy responsible for putting together the video after the break. Congratulations, it's awesome. The behind-the-scenes footage with these old crooners isn't too terrible either.



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UK voice choir sings Please Retweet Me song for charity, probably has no idea what it means (video)