Apple said last week
that it expected its new Apple TV
to cross the one million mark in sales before Christmas, and it's now quietly confirmed that it's managed to do just that. For those keeping score, that means it's sold a million in three months, which is certainly impressive for something Apple still describes as a "hobby," although that description does have the peculiar tendency to lower expectations somewhat. As you may recall, Roku
also announced last week that it expected to sell a million units before the end of the year, and its CEO noted that the introduction of the new Apple TV actually seems to have led to a spike in sales of its own media streamers.