General Imaging is mixing some of the old in with the new here at CES, but it does look to be slowly but steadily improving its game when it comes to its GE-branded cameras. One of the standouts is the X500 bridge camera (pictured above), which packs 16 megapixels, a 15x optical zoom, an electronic viewfinder, and plenty of manual controls to go along with the usual point-and-shoot features -- all for $150 (actual image quality is another matter, of course). It's joined by the E1680W, E1450W, J1470S, A1456W, and C1433 point-and-shoots, which all pack 14 or 16 megapixels, 3x to 8x optical zooms, and varying degrees of thinness for between $80 and $160 dollars. Hit up the press release after the break for some more details, and look for all the new cameras to roll out in February or March.

GE's 2011 camera lineup

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GE Digital Cameras 2011 Lineup Showcased at CES, Including New DV1 1080p Full HD Video Camera

GE Digital Cameras bring high-performance features to photographers and enthusiasts at an unmatched value


LAS VEGAS, Jan. 5, 2011 /PRNewswire/ -- DIGITAL EXPERIENCE! AT CES -- General Imaging (GIC), the exclusive worldwide licensee of GE Digital Cameras, today unveiled the latest additions to its Power, Power Pro and Smart Series lines, and the brand's first handheld 1080p HD digital video camera. GE Digital Cameras continues its tradition of providing consumers with the perfect blend of value, performance, reliability and functionality bundled into feature-rich digital cameras. Whether you are a dedicated amateur photographer or simply have a passion for preserving precious moments in great detail, GE Digital Cameras' new lineup, featuring the GE DV1, GE X500 and GE J1470S cameras, is sure to please even the toughest critics.

"Consumers often become overwhelmed with the over complicated and equally expensive digital cameras in the marketplace," said Paul Meyhoefer, General Imaging's vice president of marketing and product planning. "As the fastest growing mid-tier camera brand, our line of GE Digital Cameras comes equipped with highly-coveted features that make it easy to capture and share brilliant pictures, all at a tremendous value."

GE Digital Cameras: Answering the need for the socially connected, the digital video enthusiasts and photographers alike.

General Imaging is expanding its offerings with the all new GE DV1, the first GE-branded handheld, HD digital video camera. The colorful, pocket-sized and waterproof GE DV1 features a convenient, built-in flip out USB plug for instantly connecting and uploading HD videos and photos to share. With full HD 1080p movie recording capabilities combined with a highly durable exterior, the DV1 is not only waterproof to 16 feet, but shockproof and dustproof which makes this video camera perfect for consumers to take anywhere.

The DV1 has many features that make it the ideal grab-and-go video camera for every household:

* Rugged and durable design – The DV1 is part of GE's active series with a camera body designed for simple one-hand operation. It's waterproof up to 16 feet, shockproof up to five feet, and also dust proof, another added benefit for those on the go.


* USB connection – A built-in USB arm flips out, making it simple to upload and share photos and 1080p videos on any computer instantly, without complicated software, accessories or cords.


* HD recording and viewing – The DV1 records in high-definition 1080p quality video with the touch of a button. The built-in HDMI jack offers full HD output and easy connection to HD-compatible TVs.


* Advanced camera features – Optical Image Stabilization compensates for unwanted camera movement when capturing video, while Face Detection technology optimizes and provides the best possible shots of those in the videos and photos. A host of other video and photo modes give you the perfect shot whether under water, or in various lighting and action conditions.


* Internal battery – The built-in Lithium Ion battery provides up to 80 minutes of continuous video recording and can be charged via computer through USB connection or a traditional outlet via the supplied adapter.


* SD and SDHC compatible – The DV1 supports SD and SDHC memory cards up to 32GB of capacity.


* Crisp LCD monitor – The 2.5" LCD monitor features Automatic Brightness Adjustment and ensures you can see maximum details on the screen, whether indoors, in bright sunlight or at night.


The DV1 is latest addition to the GE Active Series of cameras, and is now available in 5 bright colors including: lime green, aqua blue, citrus orange, red velvet and graphite gray, at various online and in-store retailers for a suggested retail price of $129.99. For more details on the DV1, please visit http://www.general-imaging.com/us/.

GE Digital Cameras: High Performance Cameras for Serious Photographers and Everyday Consumers

General Imaging unveiled the latest additions to its Power and Power Pro Series line, further reinforcing its belief in providing consumers with the perfect blend of value and performance bundled into a feature-rich digital camera. In addition to the new GE X500, GE E1680W and GE E1450W digital cameras, the line includes the PJ1, an all new 720p HD camera that is equipped with a powerful PICO projector.

* X500


Building on the tremendous success of its introductory, best-selling GE X5 Power Pro "bridge" camera, the new GE X500 is even more powerful. The X500 features an Electronic View Finder, 16-megapixels, Optical Image Stabilization, a powerful 15X optical zoom and 27mm Wide Angle Lens for clear, crisp pictures that bring you closer to the action. As easy to use as most point-and-shoot cameras, the GE X500 is an outstanding value with many of the most popular and advanced features found in larger, more expensive SLRs. Advanced features like Shutter and Aperture Priority Modes; High Dynamic Range and Smile, Blink and Face Detection to name a few, make the X500 an extreme value at an attractive introductory MSRP of $149.99. The X500 will be available in black and white colors in February.

* E1680W


For focused photographers looking for more power and performance, the GE E1680W is among the slimmest models available in the long zoom category, offering 8X optical zoom. Its thin profile and aluminum chassis is fully loaded with advanced features, including the ability to film high-definition movies and playback via HDMI connection, 16-megapixel resolution for incredible clarity, and 28mm wide angle lens. Optical Image Stabilization, Auto Scene Detection, and a large three-inch LCD screen make the E1680W even easier to use. This addition to the GE Power Series has a MSRP of $159.99 and will be available in February in black, silver and red colors.

* E1450W


An ultra-slim aluminum design, combined with intelligent, intuitive features makes the GE E1450W an easy choice for a powerful, compact point and shoot. HD video, a 28mm wide angle lens and image stabilization enhance the user experience and capture the full impact of subject, scenery and landscapes. With 14-megapixel resolution, 5X optical zoom, 2.7-inch LCD screen, Pan-Capture Panorama and rechargeable Li-ion battery, this camera is an irresistible value at a MSRP of $119.99. It will be available in March in black, silver and red colors.

GE Digital Cameras: A Blend of Performance and Smart Features that Give the Everyday Photographer More

General Imaging also unveiled the latest additions to its Smart Series line of affordable cameras, continuing to provide consumers with some of the most practical and reliable point-and-shoot digital cameras in the market. The budget-friendly and feature-packed GE J1470S, GE A1456W and GE C1433 each make it easier than ever to capture and share your favorite moments.

* J1470S


The convenience of a built-in, flip-out USB plug in the GE J1470S makes sharing and charging easier than ever before. Having delivered the industry's first point-and-shoot camera with a retractable USB plug last year, General Imaging perfects this feature for 2011, making sharing and uploading photos simple and convenient as well as charging the GE J1470S on the go. Eliminating the need for USB cables and adapters makes accessories a thing of the past. The GE J1470S also offers an impressive 14 megapixels of resolution, a powerful 7X optical zoom lens to bring you closer to the action, the ability to capture HD video with 720p resolution, Pan-Capture Panorama for seamless wide angle shots, and a large 3.0-inch LCD screen. It also includes all of the advanced features that make GE's Smart Series cameras an unbeatable value for an MSRP of $119.99. The GE J1470S will be available in March in black, silver and red colors.

* A1456W


The A1456W stays true to the GE Digital Camera value proposition as it maintains many of the same intuitive features as its predecessor, and even more value. The 14 megapixel A1456W boasts an all new 28mm wide angle lens, 5X optical zoom, Pan-Capture Panorama and High Dynamic Range, in addition to standard, advanced features including Image Stabilization; Smile, Face and Blink Detection; Face Auto Exposure and Auto Scene Detection. With a 2.7-inch LCD screen, this feature-rich digital camera is offered at an MSRP of $89.99 and will be available in March in black, silver and red colors.

* C1433


2011 brings with it new highly affordable entry level models as the GE C1433 is equipped with an exceptional 14 megapixels of resolution (increased from 12 megapixels in last year's model) for even crisper pictures, making it ideal for anyone seeking advanced digital camera features at a phenomenal value. The C1433 includes 3X optical zoom; Image Stabilization; Smile, Blink and Face Detection; Panorama Stitching and Red-Eye Removal. The GE C1433 will enter the market at an MSRP of $79.99. The C1433 will be available in black, silver and red colors in late January.

About General Imaging

Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Now delivering its fifth generation of digital cameras, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry's first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE Digital Cameras, please visit www.ge.com/digitalcameras/US.

SOURCE General Imaging

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GE gets official with 2011 camera lineup: X500 bridge camera, point-and-shoots aplenty