The NAMM trade show -- also known as the musician's candy store -- is kicking off today out in Anaheim, which means that audio-focused press releases are starting to pour in. Headset and mic manufacturer Shure is beefing up its line with the introduction of three new models -- a set of buds plus two cans. On the bud side, the SE 215 slots in predictably beneath the SE315, offering a budget-friendly single driver in your choice of black or fancy translucent casing; it comes in at a retail price of $99, some $100 less than the SE315. Moving to cans, the SRH550DJ (pictured center) is -- as the name implies -- targeted at DJs with a "super-aural design" for full isolation and a 90-degree swiveling headband for flexible wearing positions; this one will set you back $99 on the store shelf. On the upscale side, the SRH940 is billed as a reference set with a premium padded headband, and you'll pay for it: it's $299 at retail. All three models will be available this spring; follow the break for the press releases.
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SHURE DEBUTS SE215 SOUND ISOLATING™ EARPHONE AT NAMM 2011

NILES, IL and ANAHEIM, CA, January 13, 2011- Today, Shure Incorporated unveiled the SE215 Sound Isolating Earphone, featuring a newly developed Dynamic MicroDriver and a detachable cable, at the 2011 NAMM Show in Anaheim, California. This professional quality earphone joins the ranks of the Company's SE315, SE425, and SE535 Sound Isolating Earphone models.

Available in clear or translucent black, the new SE215 offers detailed sound with enhanced bass, and its design delivers outstanding isolation with unmatched comfort. The SE215 Earphones are ideal for live performance, critical listening, and serve as the perfect upgrade for portable digital devices.

"Rounding out Shure's Sound Isolating Earphone line, the SE215 comes in at the lowest price point, but like the other models, maintains the superior sound quality, durability, and style for which Shure is known," said Matt Engstrom, Category Director for Monitoring Products at Shure. "With the SE215, we now have a complete line of earphones with a detachable cable for audio and music enthusiasts at all levels."

Shure Sound Isolating Earphones provide an unparalleled combination of sound signatures, noise isolation, and quality, in a small and comfortable design. All four models feature a detachable cable with wireform fit. The durable, Kevlar-reinforced cable also allows for easy replacement or customization. It also significantly extends the life of the product and offers a more comfortable, secure fit. Additional details about the four models are included below:

• SE215 Sound Isolating™ Earphones – The SE215 uses a Single Dynamic MicroDriver to deliver detailed audio with enhanced bass and impressive sound isolation. Available in clear or translucent black, both versions come equipped with a detachable cable for easy replacement or customization and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M. L); and a carrying case.

• SE315 Sound Isolating™ Earphones – The SE315 uses a Single High-Definition MicroDriver for full range sound with optimized low end. It is available in black and clear, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; and a carrying case.

• SE425 Sound Isolating™ Earphones – The SE425 uses Dual High-Definition MicroDrivers for accurate and balanced sound. It is available in clear and metallic silver, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; a premium carrying case; and a quarter inch (6.5mm) adapter.

• SE535 Sound Isolating™ Earphones – The SE535 uses Triple High-Definition MicroDrivers that deliver an incredibly spacious sound with rich bass. It is available in clear and metallic bronze, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; a premium carrying case; quarter inch (6.5mm) adapter; airline adapter, and a volume control.

Pricing and Availability

• SE215: $99 retail [$119 MSRP]
• SE315: $199.99 retail [$249 MSRP]
• SE425: $299.99 retail [$349 MSRP]
• SE535: $499.99 retail [$549 MSRP]

The SE215 earphones carry a two-year limited warranty and will be available for purchase from select retailers in spring 2011. For a complete list of where Shure products are sold, please visit www.shure.com.

For more information, visit www.shure.com and for press quality images, please contact the Shure Public Relations team at publicrelations@shure.com.

About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, The Netherlands, and the United States.

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SHURE UNVEILS TWO NEW PROFESSIONAL HEADPHONES AT NAMM

NILES, IL and ANAHEIM, CA, January 13, 2011 - Shure Incorporated today announced the expansion of its headphone line and showcased the new SRH550DJ and SRH940 models today at the 2011 NAMM Show in Anaheim, California. Equipped with unique sound signatures, the SRH550DJ is ideal for both DJ and personal listening use, while the SRH940 is optimized for critical listening, studio monitoring, and mastering.

"The Shure headphone line extends from the Company's heritage and performance in the microphone and earphone market, enabling studio engineers, home recordists, performers, DJs, and audio enthusiasts to benefit from the professional quality sound that Shure is known for," said Matt Engstrom, Category Director for Monitoring Products at Shure. "Whether you're interested in the SRH550DJ or the SRH940, our headphone offering has expanded to meet the needs of every user."

Both of the new SRH headphone models offer superior sound, comfort, and the legendary Shure quality to withstand the rigors of everyday use. Additional features of the models include:

SRH550DJ Professional DJ Headphones

• Full range frequency response, comfort and durability for DJ use and personal listening
• 50mm dynamic drivers deliver extended bass
• Supra-aural design for full isolation
• Adjustable, collapsible headband that swivels 90 degrees for flexible wearing positions
• Accessories package that includes a threaded, quarter inch (6.3 mm) gold plated adapter and a carrying bag.

SRH940 Professional Reference Headphones

• Accurate frequency response for tight bass and smooth, high end extension with minimal distortion
• Collapsible, lightweight design with a premium padded headband that offers superior comfort and portability
• Accessories package that includes a threaded, quarter inch (6.3 mm) gold plated adapter, two detachable cables (straight and coiled), a replacement set of velour ear pads, and a zippered, hard travel case.

Pricing and Availability

SRH550DJ: $99 retail ($149 MSRP)
SRH940: $299 retail ($349 MSRP)

The headphones carry a two-year limited warranty and will be available for purchase from select retailers in spring 2011. For a complete list of where Shure products are sold, please visit www.shure.com.

For more information, visit www.shure.com and for press quality images, please contact the Shure Public Relations team at publicrelations@shure.com.


About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

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SHURE UNVEILS TWO NEW PROFESSIONAL HEADPHONES AT NAMM

NILES, IL and ANAHEIM, CA, January 13, 2011 - Shure Incorporated today announced the expansion of its headphone line and showcased the new SRH550DJ and SRH940 models today at the 2011 NAMM Show in Anaheim, California. Equipped with unique sound signatures, the SRH550DJ is ideal for both DJ and personal listening use, while the SRH940 is optimized for critical listening, studio monitoring, and mastering.

"The Shure headphone line extends from the Company's heritage and performance in the microphone and earphone market, enabling studio engineers, home recordists, performers, DJs, and audio enthusiasts to benefit from the professional quality sound that Shure is known for," said Matt Engstrom, Category Director for Monitoring Products at Shure. "Whether you're interested in the SRH550DJ or the SRH940, our headphone offering has expanded to meet the needs of every user."

Both of the new SRH headphone models offer superior sound, comfort, and the legendary Shure quality to withstand the rigors of everyday use. Additional features of the models include:

SRH550DJ Professional DJ Headphones

• Full range frequency response, comfort and durability for DJ use and personal listening
• 50mm dynamic drivers deliver extended bass
• Supra-aural design for full isolation
• Adjustable, collapsible headband that swivels 90 degrees for flexible wearing positions
• Accessories package that includes a threaded, quarter inch (6.3 mm) gold plated adapter and a carrying bag.

SRH940 Professional Reference Headphones

• Accurate frequency response for tight bass and smooth, high end extension with minimal distortion
• Collapsible, lightweight design with a premium padded headband that offers superior comfort and portability
• Accessories package that includes a threaded, quarter inch (6.3 mm) gold plated adapter, two detachable cables (straight and coiled), a replacement set of velour ear pads, and a zippered, hard travel case.

Pricing and Availability

SRH550DJ: $99 retail ($149 MSRP)
SRH940: $299 retail ($349 MSRP)

The headphones carry a two-year limited warranty and will be available for purchase from select retailers in spring 2011. For a complete list of where Shure products are sold, please visit www.shure.com.

For more information, visit www.shure.com and for press quality images, please contact the Shure Public Relations team at publicrelations@shure.com.


About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

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