Mitsu's i MiEV
may be getting off to a slow start
, but it's just the beginning. The company has announced a number of programs collectively titled "Environment Initiative Program 2015," a sort of stepping stone toward a broader reaching "Environmental Vision 2020." That Vision indicates a desire to have 20 percent of Mitsubishi sales be either pure electric vehicles or at least plug-in hybrids. The 2015 initiative sets a more modest goal of five percent, and to get there the company will launch a whopping eight electro-augmented vehicles between now and 2015. It starts with a commercialized MiEV this year, moving to two PHEVs next year, a new EV in 2013, and then another new EV in 2014 -- hopefully with names that roll off the tongue a little better than "i MiEV." Might we suggest the 2014 Mitsubishi Mitueevee?