When it comes to ColorWare, the surprise is never the choice of colors, it's the price you'll pay for exclusivity on a lime-green and suicide-orange paint job. This time its the already overpriced $300 Dyson Air Multiplier getting the $450 ColorWare treatment. For that absurd price you'll be treated to a brand new "bladeless fan" personalized with the airfoil, base, and control colors of your choosing from a healthy palette of gloss and sofTouch finishes. Of course, there's always the $150 option to send in your existing product for ColorWarezation, assuming you can go three weeks without habitually demonstrating the concepts of inducement and entrainment to baffled pets and family.

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ColorWare hits a lurid low with Dyson Air Multiplier