Lovefilm, the closest thing Europe has to an answer to Netflix, was recently swallowed whole by the Amazon juggernaut, but that doesn't seem to have stunted its progress toward ubiquitous availability. Samsung has just announced its intent to include Lovefilm movie streaming as an app on all of its Blu-ray players in the UK, enhancing both the subscription service's profile and its own claim to providing the user with multifunctional, "smart" technology. It's disappointing not to see this rollout effective across all of Lovefilm's European markets, but we guess small steps are better than no steps.
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SAMSUNG INTRODUCES LOVEFiLM STREAMING TO ALL BLU-RAY PLAYERS

Samsung announces launch of movie streaming to its Blu-ray players and Blu-ray Home Theatre Systems with the new LOVEFiLM App

LONDON, UK – 31st January 2011 - Samsung Electronics Co. UK Ltd, today announces the launch of the new LOVEFiLM application to all Samsung Blu-ray players.

The App, once activated with a LOVEFiLM subscription of £5.99 or above, will allow users to stream thousands of movies on their Blu-ray player via Samsung's Internet@TV service. The huge choice of films available ranges from Hollywood blockbusters, to the latest Cannes Film Festival nominees and even critically acclaimed documentaries.

The news comes as Samsung Blu-ray players command the European market with outstanding technology and design. According to market research firm GfK, the Blu-ray player products of Samsung Electronics took a European market share of 25% in terms of sales and 24% in terms of units sold for the January-September period in Europe – topping the European market.

Andy Griffiths, Vice President, Consumer Electronics, Samsung UK comments, "Adding the LOVEFiLM streaming service to all Samsung Blu-ray players and Blu-ray Home Theatre Systems is great news for us at Samsung as we're dedicated to providing our customers with relevant and exciting content, all from the comfort of their own home."

"The Internet@TV service offers viewers a gateway to access great content in an exciting new way, unlocking the full potential of our connected devices. Services like LOVEFiLM will offer our customers more variety, choice and entertainment from our innovative products."

Samsung customers can expect the arrival of even more exciting new Apps throughout 2011 following the UK's first ever Application Developer Day where developers were encouraged to create their own App to populate in the World's first TV App Store with rich, relevant content.

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