Oh, honey. Sony PlayStation's (entirely fictional) Kevin Butler holds many (also fictional) positions within the company, but apparently none of them require him to keep up with (very real) news events. Travis La Marr (aka @exiva) tweeted the now-infamous PS3 METLDR root key towards Butler with the challenge to "Come at me." What's a spokesperson to do but confuse it for a Battleship reference and retweet the entire code? Obviously someone let him in on the joke, as the tweet's since been removed (original URL can be found as More Coverage below). At least Sony won't have to subpoena for his info here. Geohot, we hope you're laughing.
Update: As Digital Foundrypoints out, this sequence actually refers to the USB dongle ID generator key, also used for PS3 security circumvention.