He's said it before: there will be no Facebook phone. And now it's clear what he meant -- Zuck's strategy is to integrate Facebook into every phone telling us today at the HTC launch event in Barcelona that we're only seeing the first wave of Facebook-enabled phones hitting the market, with dozens of phones featuring deep social integration coming this year. See Mark (or is it?) lay down the law after the break.

Update: Facebook's official blog just chimed in with some factual heat -- some of those "dozens" of new Facebook phones will have the social network "as an element of the device hardware itself." If you ask us, it sounds like the physical Facebook button is going to be a thing.