Thinking of wading into the fast paced world of publishing in the digital age, yet balking at the thirty percent cut Apple is taking for its in-app subscription model? Fret not, would-be Hearsts and Murdochs: Google One Pass is here. The PR-speak promises "an open and flexible platform" for "publishers, journalism and access to quality content." Sure, but what is it, exactly? A user authentication, payment processing, and administration system for folks who want to sell content on the web. Google only takes ten percent off the top, and you even get access to customer consumer data -- something Apple is unwilling to do. Intrigued? Check out the video after the break.
Update: Also worth noting is that One Pass works across multiple sites, and it offers payments within mobile apps as well.