We bumped into Just5 at MWC 2011 and while its handsets aren't even remotely in the smartphone world, its "Cingular
" and simplistic approach to mobile devices and security is still kinda neat. So it is
all in the name here, Just5 refers to precisely that: these sets have only 5 features. Included are a loud speaker, a radio, S.O.S. emergency button, thermometer -- we've no idea why -- and a flashlight. The set itself has impressive build quality that is in contrast with the really low-end pricing and our favorite bit, a novel screen that pops open stiletto-style when the two buttons on the sides of the phone are pushed. The S.O.S. feature is actually interesting: pushing and holding it results in text messages being sent to 5 pre-defined numbers and the handset then starts calling those 5 numbers until somebody picks up. Just5 is targeting this set at young folks, and of course anybody else interested in a no-nonsense handset -- including the elderly. The Just5 sets are available in Europe, and are on the way to the US as you read this. Video tour and a plump gallery follows.