Amazon launches unlimited video streaming for Prime subscribers
We heard it was coming and now here it is. Amazon has flipped the switch on its "free" video streaming for Prime members, the service we've been hearing about for the past month or so. If you've already been taking advantage of subscription-based two-day shipping so that your impulse buys get to your door a little quicker you can now enjoy streaming of 5,000 pieces of "prime eligible" content, including some recent movies and a lot of TV shows, much of which will look awfully familiar if you're also a Netflix subscriber. However, on some foreign films (like The Girl who Kicked the Hornets' Nest above) you have the choice of subtitles or dubbed, and much of this content is still available to "rent" or "buy" if you want to be able to download it to a mobile device. We're just checking out the service now and will be back with some impressions a little later.

Update: We're hearing that this is only for paid Prime subscribers, so if you're a college student or the like with a free membership you're sadly out of luck. Also it's US only at this point. Sorry!

Update 2: Check out our impressions!

[Thanks, Chris]


Show full PR text
Amazon Prime Members Now Get Unlimited, Commercial-free, Instant Streaming of More Than 5,000 Movies and TV Shows at No Additional Cost
Amazon Adds Instant Videos to Amazon Prime


SEATTLE-- Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of a new benefit for Amazon Prime members: unlimited, commercial-free, instant streaming of more than 5,000 movies and TV shows. This new benefit is being added at no additional cost - Prime membership will continue to be $79 per year. Amazon Prime's all-you-can-eat free Two-Day Shipping has already attracted millions of members. Customers can learn more about an Amazon Prime one-month free trial and start watching instantly at www.amazon.com/primevideos.

"Adding unlimited instant access to thousands of movies and TV shows at no additional cost is a great way to give members even more value for their $79 annual Amazon Prime membership."

"Millions of Amazon Prime members already enjoy the convenience of free Two-Day Shipping," said Robbie Schwietzer, vice president of Amazon Prime. "Adding unlimited instant access to thousands of movies and TV shows at no additional cost is a great way to give members even more value for their $79 annual Amazon Prime membership."

Movies and TV shows included with an Amazon Prime membership can be watched instantly on Macs, PCs and nearly 200 models of Internet-connected TVs, Blu-ray players and set-top boxes that are compatible with Amazon Instant Video. The selection of videos available for instant streaming currently includes movies, such as "The Girl with the Dragon Tattoo" trilogy, "Amadeus," "Syriana," and "Chariots of Fire," noted documentaries such as "Food Inc.," "March of the Penguins" and "Ken Burns' National Parks," plus TV shows, such as "Doctor Who," "Farscape," "Fawlty Towers" and children's shows, such as "Arthur," "Caillou," "Super Why!" and "Mister Rogers' Neighborhood."

Amazon Prime is a membership program that offers customers unlimited free Two-Day Shipping with no minimum purchase requirement for only $79 a year. Millions of items are eligible, including books, home and garden products, electronics, video games, clothing, accessories and beauty products. With the introduction of Prime instant videos, free trial and paid Amazon Prime members in the U.S. now also have unlimited instant access to more than 5,000 videos.

Amazon Instant Video is a digital video service that offers customers more than 90,000 commercial-free movies and television shows to buy or rent on an a la carte basis. New-release movies are often available as soon as they are released on DVD, and many TV shows are available the day after their first broadcast. Amazon Instant Video also offers thousands of movies and TV shows in high definition. With Amazon Instant Video, customers can watch instantly on Macs, PCs, and nearly 200 Internet connected TVs, Blu-ray players, and set-top boxes. To learn more about Amazon Instant Video on your TV, visit www.amazon.com/watchontv.

"In addition to now offering unlimited, commercial-free, instant streaming of 5,000 movies and TV shows to Amazon Prime members, we continue to offer all customers more than 90,000 movies and TV shows through Amazon Instant Video," said Cameron Janes, director of Amazon Instant Video. "With Amazon Instant Video customers can rent or purchase hit movies, such as 'The Social Network' as well as purchase the latest TV shows available the day-after they broadcast."
Customers who receive Prime shipping benefits through our Amazon Student and Amazon Mom programs can upgrade to receive paid Prime benefits for just $79 a year.

For more information on Amazon Prime and Prime instant videos and to start an Amazon Prime free trial, visit www.amazon.com/primevideos.
For more information on Amazon Instant Video, visit www.amazon.com/instantvideo.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Show full PR text
Roku Launches Just Announced Amazon Prime Instant Video Service



Roku customers who are also Amazon Prime Members can now enjoy unlimited, commercial free instant streaming of more than 5,000 movies and TV shows at no additional cost!



On Tuesday, February 22, 2011, Roku, Inc., maker of the top-selling and award-winning Roku streaming player, announced that Amazon's (NASDAQ: AMZN) just launched Prime Instant Video service, which gives Amazon Prime customers access to over 5,000 movies and TV shows for free, is now available as part of the Amazon Instant Video channel on Roku. Customers can learn more about an Amazon Prime one-month free trial and start watching instantly at www.amazon.com/primevideos.



What:

Amazon Prime members now have access to unlimited, commercial-free, instant streaming of more than 5,000 movies and TV shows via the Amazon Instant Video channel on Roku. This new Amazon Prime benefit is being added at no additional cost - Amazon Prime membership will continue to be $79 per year. The Prime Instant Video Service is part of the Amazon Instant Video channel already installed on all Roku players today. Simply click on the Amazon Instant Video channel on Roku and look for the Prime Instant Video tile. Follow the prompts to start enjoying free, unlimited streaming of thousands of movies and TV shows right on your TV via Roku.



The selection of videos available for instant streaming currently includes movies such as "The Girl with the Dragon Tattoo" trilogy, "Amadeus," "Syriana," and "Chariots of Fire," noted documentaries such as "Food Inc.," "March of the Penguins" and "Ken Burns' National Parks," plus TV shows, such as "Doctor Who," "Farscape," "Fawlty Towers" and children's shows, such as "Arthur," "Caillou," "Super Why!" and "Mister Rogers' Neighborhood."



When:

This new service is available today and will automatically appear inside the Amazon Instant Video channel already available on Roku.



Why:

Roku has a commitment to its customers to deliver the very best in value and content. Amazon is giving both its Amazon Prime customers and subsequently Roku customers tremendous added value with the new Prime Instant Video service and Roku couldn't be more pleased to be offering this exciting new service on the day it is launched.



About Roku, Inc.

The market leader in streaming entertainment devices for the TV with over 1 million units sold, Roku has always believed that anything you want to watch, listen to, and enjoy should simply be there on your TV, whenever you want it. Roku streaming players are renowned for their simplicity, variety of entertainment choices, and exceptional value. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit: http://www.roku.com.



About Amazon Instant Video

Amazon Instant Video is a digital video service that offers customers more than 90,000 commercial-free movies and television shows to buy or rent on an a la carte basis. New-release movies are often available as soon as they are released on DVD, and many TV shows are available the day after their first broadcast. Amazon Instant Video also offers thousands of movies and TV shows in high definition. With Amazon Instant Video, customers can watch instantly on the TV using their Roku player. To learn more about Amazon Instant Video on your TV, visit www.amazon.com/watchontv.