In 2010, the annual Masters golf tournament was the jumping off point for 3D sports broadcasts when Comcast featured it, and this year it will have an even wider 3D audience by being featured for all five days on ESPN 3D. The plan is for two hours of coverage each day beginning with the Par 3 contest on Wednesday April 6 through Sunday between 5-7 p.m. As usual, ESPN's also doing its HD thing for the PAr 3 contest and first two days of the tournament with 4.5 hours of coverage a day just like it has since '08, but we'll be most interested to see just how much the prospective audience has grown since last spring.

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ESPN 3D to Air Five Days of Masters Coverage
February 23, 2011

ESPN's television coverage of the 2011 Masters Tournament at Augusta National Golf Club will expand with 10 hours of programming in 3D on the ESPN 3D network, including two hours from all four rounds of Tournament action.

ESPN 3D's live Masters telecasts begin with the Par 3 Contest on Wednesday, April 6, from 3-5 p.m. ET. Thursday and Friday's Tournament action airs from 5:30-7:30 p.m., with Saturday and Sunday's telecasts from 5-7 p.m.

Last April, the Masters became the first major sporting event produced and broadcast in 3D live internationally on television and the Internet.

ESPN 3D was launched in June of 2010 and expanded to a 24-hour network in January. ESPN has televised the Par 3 Contest and first and second rounds of The Masters since 2008.

In addition to coverage on ESPN 3D, ESPN's multiplatform coverage of the Masters will include 4.5 hours per day of first and second-round play on ESPN, ESPN HD and ESPN Deportes on Thursday and Friday, SportsCenter at the Masters and live coverage of the Par 3 Contest on Wednesday, extensive coverage on ESPN.com and a special 43-hour Masters tribute on ESPN Classic.

About ESPN 3D:

ESPN was the first to announce in the United States an exclusive 3D network in January 2010 which was the culmination of more than three years of testing 3D television. ESPN produced many 3D domestic telecasts in 2010, including: college football and basketball, the State Farm Home Run Derby, the Masters, the Harlem Globetrotters and NBA games. ESPN 3D first produced the USC vs. Ohio State college football game in September 2009 which became the starting point for the network. ESPN has developed best practices for utilizing and producing 3D technology in live game applications. In addition, ESPN utilizes cutting-edge technology located at the ESPN Innovation Lab in Orlando at the ESPN Wide World of Sports complex at Walt Disney World to continue to develop innovative production enhancements. ESPN 3D is available in the United States to approximately 62.5 million households and has carriage agreements with AT&T U-Verse, Comcast, DIRECTV and Time Warner Cable. It will launch in 2011 on Verizon FiOS TV. Sony was named the first official sponsor of the network in January 2010.

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ESPN 3D is bringing five days of Masters coverage in April