Penthouse already promised its US audience a 3D channel in the second quarter of this year, but, for whatever reason, it's dishing the goods to Europeans even sooner -- as in, right now. March 1st marks the pan-European launch for Penthouse 3D, an all-new channel that will be composed of "100% Full 3D Native HD" content, which, judging by the preview videos available online, looks like a classic case of passive-glasses 3D. Still, Penthouse says it's been shooting in 3D since last summer in preparation for this launch, so we don't expect there to be a content shortage for those who prefer a little more depth to their adult entertainment. Full press release after the break.
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PENTHOUSE MAGAZINE LAUNCHES THE WORLD'S FIRST 3D ADULT CHANNEL

Official launch date is March 1st, 2011

(Boca Raton, Florida – February 28, 2011) (Virtual Press Office) - Following its successful 2009 launch of the first linear adult HD channels (PENTHOUSE HD, PENTHOUSE HD1 and PENTHOUSE HD2) Penthouse announces its launch of another first: PENTHOUSE 3D – the first Pan European 3D formatted adult channel. The channel will launch on March 1st, 2011. Highlights include 100% Full 3D Native HD, 30 hours refreshment monthly and programming that includes distinctive hard core and soft core feeds.

Penthouse 3D will be available on a daily basis from 11:00 pm until 5:00 am (GMT +1) on ASTRA 3B, 23, 5° East. With the launch of Penthouse 3D, Penthouse continues to remain on the cutting edge of technology. And, while today's 3D formats are a relatively new technology, it is simply a matter of time before 3D is a staple format like HD.

"We are very excited about the launch of the Penthouse 3D channel," says Marc Bell, CEO of FriendFinder Networks. "Our goal is always to deliver the latest technology on the world's best platform."

Jacky Wauters, Head of NOA Productions, Penthouse channels' European distribution partner says, "Thanks to the increasing consumer acceptance of 3D, I am delighted to work with Penthouse to be able to satisfy the needs of the consumers and broadcasters alike who demand high quality, cutting edge entertainment backed by a solid and well established brand like Penthouse."

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About Penthouse
Globally recognized as a premier adult entertainment and lifestyle brand, Penthouse is part of FriendFinder Networks Inc. (http://www.FFN.com), a leading Internet-based social networking company operating several of the most heavily visited social networking websites in the world, particularly with respect to its adult-oriented websites. In addition, the FriendFinder Networks family of companies produces and distributes original pictorial and video content, licenses its Penthouse brand to a variety of consumer companies and entertainment venues, and publishes branded men's lifestyle magazines.

About NOA Productions
NOA Productions is the European Leader in Channel placement (http://www.noaproductions.tv)