Readers in the British Empire get ready for Sony Ericsson's biggest UK marketing campaign ever. That's in the lead-up to the release of the Xperia Play, a phone that we've been hearing about for so long that we'd need some pretty shocking commercials to get us all excited again. You may feel differently, though, so mark your calendars for March 31st. That's the end of the month and falls in nicely with the "late March" word we'd heard for elsewhere in the world, though that is awfully late. As to where you can buy it, it's said that "all the mobile operators and retailers" will have it, so you shouldn't have to wander too far. And, with six games pre-installed, you should even be reasonably well equipped to kill the rest of that Thursday.