Sony Ericsson's Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say
byChris Ziegler||March 14th 2011 at 7:57pmMarch 14th 2011 7:57 pm
Is this the creepiest ad ever produced to introduce a new video game console? That's a high bar to pass -- but is it the creepiest ad for a new smartphone? Perhaps. The minute-long spot for Sony Ericsson's upcoming Xperia Play called "The Donor" appears to explain the backstory behind its last ad, relaying the tale of a young gentleman who was clubbing with friends, met an attractive woman, took her home, and woke up the next morning to discover that his thumbs were stone cold gone (notice the dirty, poorly-bandaged stumps on the table as he tells his tale of woe to a local law enforcement official). Cut to the next scene, where we've got our cute, lovable Android bot waddling around town... oh, and he's got human thumbs crudely sewn onto his arms. Go ahead, recoil in horror, vomit in the trashcan next to your desk, then cue the inevitable increased desire in owning this phone. Follow the break for the video, if you dare.