We knew it was coming
, and now The New York Times
has followed through on its promise to erect a paywall for online content
, which means no more free news -- kind of. Starting today in Canada and March 28th in the US, NYTimes.com
will ask visitors reading more than 20 articles per month to pay for their info fix. The new plan offers monthly subscriptions of $15 with a smartphone app, $20 with tablet app, or $35 for complete digital access -- subscribers with a physical subscription will be granted a full pass, except on e-readers. Further convoluting the pay structure, entry from sites like Twitter and Facebook won't face the same restrictions, and access via Google is set at five free visits per day. Other news sources, including The Wall Street Journal
, have already started charging for online content in the face of declining ad revenue, but this is certainly one of the most elaborate systems we've seen so far. The subscription plan was unleashed in Canada today, allowing the paper to iron out any kinks before hitting the US, which means you've got just under two weeks to hit NYTimes.com
completely free -- after that, prepare to be confused.