Remember that line of VIA navigators we peeked back at CES? Looks like today's your lucky day if you were holding off to procure one. TomTom just announced retail availability of the VIA 1505, 1535, 1405 and 1435 in North America, and all of 'em can also be picked up with lifetime maps and / or lifetime traffic. The 14xx models will be boasting a 4.3-inch panel, while the 15xx editions gain a 5-inch display; the whole lot includes the company's new fold-and-go EasyPort mount, and variants do seem to be available with Bluetooth and advanced voice recognition. Look for the gang to start populating shelves this weekend for $169 and up... if you can manage to find your local Best Buy, that is.
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TomTom Announces Availability of VIA Series in North America

New Series Introduces Important Safety-Enhancing Features to Mid-Range Models


Concord, MA, April 1, 2011 – TomTom, the world's leading provider of location and navigation products and services, today announced the availability of the VIA Series in the United States and Canada. The new TomTom VIA navigation devices, previously announced at the Consumer Electronics Show, offer consumers a powerful navigation experience with a sleek new design, an enhanced software platform, and premium safety-enhancing features such as Intuitive Voice Recognition and Bluetooth® Hands-Free Calling.

Offering even more choices for drivers, the new VIA Series features a range of models, including the 4.3" VIA 1405 and 1435, as well as the 5" VIA 1505 and 1535. Consumers will also have the option to purchase these models with Lifetime Maps and/or Lifetime Traffic**.

New Design
Drivers will travel in style with TomTom VIA's super-slim design and its new, integrated and innovative fold-and-go EasyPort® mount. This convenient mounting system allows for easy positioning of the device either on the windshield or the dash and the device orients the display with a useful flip-screen feature.

The devices will be offered in two finishes – the VIA 1435 and 1535 features a contemporary brushed-aluminum finish, while the VIA 1405 and 1505 range offers a classic, black finish.

Premium Safety-Enhancing Features
The VIA 1435 and 1535 range offers drivers a suite of premium safety-enhancing features, including Intuitive Voice Control and Bluetooth Hands-Free calling, that allow drivers to keep their eyes on the road and hands on the wheel.

The new and improved Intuitive Voice Recognition on the VIA 1435 and 1535 allows drivers to utilize voice commands that can be spoken naturally, in one simple step. For instance, drivers can now say "Take me to 55 Main Street, Anywhere, USA" in one simple step rather than breaking up the address by city, state, street and street number.

Smart User Interface
The VIA products will include the newest version of TomTom's acclaimed, new navigation software to offer drivers a world-class navigation experience. Drivers will be able to plan routes easily and quickly with faster route-planning and a bright touch-screen.

Features Overview
- Intuitive Voice Recognition (optional)
- Bluetooth Hands-Free Calling* (optional)
- Integrated Mount with flip-screen
- Crisp, sharp graphics and intuitive user menus
- Expanded driving view on 4.3" or 5" touch screens
- Lifetime Traffic & Map Updates** (optional)
- Spoken Street Names
- Advanced Lane Guidance

Availability and Pricing
The VIA will be available at retail locations starting April 1. MSRP begins at $169.

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TomTom VIA 1435, 1535, 1405 and 1505 navigators start shipping in North America