Redbox's website has gone through several facelifts in the last few months, but the most recent (3/23) change is the addition of ratings and review to movies. As seen in the screen above, the placement, style and star ratings are very reminiscent of Netflix's system and may indicate the reasoning behind the addition. Redbox
is preparing to enter the subscription movie streaming arena
soon, and just as the Netflix Prize
focused on finding out what particular users like so it can find relevant selections within its limited catalog, the movie kiosk company will likely travel a similar path. We don't know when the streaming component will launch, but whenever Redbox and its unnamed partner
flip the switch, you'll probably want to have a few ratings in the chamber so it knows what you like.