Adhering to strict alphabetical order, where Amazon leads, Barnes & Noble follows. The Kindle was last week announced to include access beyond the New York Times' freshly erected online paywall as part of its device subscription to the NYT and now, lo and behold, the Nook family (including the Nook Color) is following suit in identical fashion. If you're happy to obtain your sub to New York's finest paper from the Nook Newsstand -- which costs $20 per month, same as Amazon's levy -- you'll get the bonus, complimentary, free-of-charge privilege of being able to access NYTimes.com without any constraints as well. So what if the online edition used to be free for the past eleventy years? The new Times dictates some fealty be paid and we're happy to see these e-reader purveyors helping to alleviate (mask?) that cost for some of us. Full PR after the break.
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Subscribers to The New York Times on NOOK™ by Barnes & Noble to Receive Free Access to NYTimes.com

Customers Enjoy Digital Edition of Newspaper on NOOK Devices,
Plus Online News, Opinion, Videos and More

New York, New York – April 5, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced that all subscribers to The New York Times through NOOK Newsstand™ will also enjoy access to the NYTimes.com website. Barnes & Noble customers can already enjoy their digital subscription to The New York Times, reading the daily e-edition content on NOOK Color™ Reader's Tablet, NOOK™ and NOOK Wi-Fi® eReaders. Coming soon, NOOK subscribers to The New York Times will also be able to access NYTimes.com, The Times's award-winning website, including timely news updates, opinion, blogs, video, interactive graphics and more, at no additional cost.

"We are excited to expand our long-standing relationship with The New York Times to provide NOOK customers with online access to even more great content any time," said Jonathan Shar, Vice President and General Manager of digital newsstand at Barnes & Noble. "Our customers already enjoy access to one of the leading NOOK Newspapers™ on their favorite NOOK device, and we believe they'll appreciate the easy access to all of the wonderful online content available at NYTimes.com at no extra cost."

The New York Times continues to be one of the bestselling NOOK Newspapers and, as with other digital periodicals, is available for a risk-free, 14 day free trial for all customers.

"The Times's digital subscription plan was designed to offer access to our high-quality journalism across a variety of platforms," said Yasmin Namini, senior vice president, marketing and circulation, and general manager, reader applications, The New York Times Media Group. "We are pleased be able to offer online access to NYTimes.com as part of the subscription experience for our loyal readers on NOOK devices."

Barnes & Noble customers with current subscriptions to The New York Times through NOOK Newsstand™ will be notified via email in the coming weeks with more information on how to enjoy free access to NYTimes.com.

For more information and to order The New York Times for NOOK, visit www.bn.com/nytimes or visit any of NOOK Boutique or display in one of Barnes & Noble's more than 700 bookstores (http://store-locator.barnesandnoble.com) to learn more.

About NOOK™ from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK products are the most full-featured, dedicated eReading devices on the market. NOOK Color ($249), the first full-color touch Reader's Tablet, provides the ultimate reading experience with a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love. For book lovers, NOOK 3G ($199) and NOOK Wi-Fi® ($149) offer a paper-like reading experience with a color touch screen for navigation. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe™ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/nookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™, BlackBerry® and other smartphones, PC, and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en Español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble's NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK™, NOOK Color™, NOOK Books™, NOOK Newsstand™, NOOK Books en español™, VividView™, NOOK Friends™, AliveTouch™, LendMe™, ArticleView™, Daily Shelf™, NOOK Kids™, NOOK Study™, NOOK Developer™, ReadAloud™, NOOK Book Personal Shopping™, Read In Store™, More In Store™, Free Friday™, PubIt! ™, Lifetime Library™, Read What You Love. Anywhere You Like™ and Touch the Future of Reading™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

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Nook matches Kindle by bundling free web access to NYTimes.com with digital edition sub