PANASONIC UPS ITS GAME IN CONNECTED TV
WITH ACTIVATION OF PROFESSIONAL LEAGUE SPORTS APPS ON ITS 2011 VIERA CONNECT™-ENABLED HDTVS
Enhanced IPTV Offerings to be Highlighted During 15-Market
"Experience Amazing" Mall Tour and in New Ad Campaign Launching Today
SECAUCUS, NJ (April 4, 2011) - Panasonic, a leader in connected TV entertainment, announced today the activation of professional sports apps for baseball and basketball on its 2011 line of VIERA ConnectTM-enabled HDTVs1. The planned addition of interactive sports apps including professional baseball, basketball, hockey and soccer was initially announced in January at the International Consumer Electronics Show.
VIERA Connect, a significant enhancement of Panasonic's connected IPTV offerings, includes a robust collection of applications2 including expanded video streaming and two-way interactive features from gaming to social networking and fitness programs. In addition to popular video applications such as YouTube™, Netflix and Amazon Video on DemandTM, the activation of professional sports apps will enable owners of Panasonic's VIERA Connect-enabled 2011 VIERA HDTVs to watch their favorite teams live or catch-up on archived games3 optimized for viewing on their large-screen flat-panel HDTVs.
VIERA Connect will be highlighted in Panasonic's 15-market "Experience Amazing" Tour which kicked off today with events in New York's Grand Central Terminal, Chicago's Union Station, Los Angeles' Culver City Shopping Center. For more information on Panasonic's Experience Amazing Tour, including addresses and hours of operation, please visit www.panasonic.com/amazing.
VIERA Connect will also be highlighted in a new national print, TV and online ad campaign launching today which focuses on the critically-acclaimed picture quality and features of Panasonic's 2011 line of VIERA HDTVs.
"VIERA Connect breaks the boundaries of the walled garden structure of initial IPTV programs and delivers an unprecedented, more robust, two-way interactive set of features for consumers to enjoy directly through their Panasonic VIERA® HDTVs," said Panasonic Corporation of North America Vice President Merwan Mereby who oversees the development of Panasonic's rapidly expanding connected TV features and products. "The activation of the sports apps for professional baseball and basketball are great examples of the amazing content and connectivity VIERA Connect is delivering to consumers and there are many more exciting and popular apps on the way."
In the coming weeks, Panasonic plans to further expand upon the sports offerings for consumers with the activation of professional hockey and soccer apps. Details on these activations as well as a host of other sports, fitness, video streaming, social networking, and interactive gaming apps will be announced at a later date.
VIERA Connect will also allow consumers to personalize their connected HDTV experience to their specific interests through the new VIERA Connect Market--an online store featuring an ever-growing catalog of hardware products, as well as free and paid apps from third party developers.
For information on Panasonic's VIERA Connect IPTV feature, visit www.panasonic.com/vieraconnect.