When Google unveiled its WebM open source media format and declared it to be the one codec to rule all others, there were those who decried its usefulness and felt that H.264 should inherit the earth. WebM's power converted some of those staunch detractors, and to rally more to the VP8 / Vorbis cause, 17 companies have now formed the WebM Community Cross-License (CCL) initiative by inter-mingling their WebM-related IP resources. The initiative was founded so that all may use El Goog's preferred multimedia codec free from the threat of patent litigation, and the CCL superfriends will welcome more members to bolster their legal might -- but those wishing to join must grant a royalty-free license to any of their patents that cover WebM technology. A passion for streamlining web standards and a willingness to spread the word about WebM couldn't hurt, either -- new formats don't sell themselves, y'know.

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Coalition of companies creates WebM Community Cross License initiative