When Google unveiled
its WebM open source media format and declared it to be the one codec to rule all others
, there were those who decried its usefulness
and felt that H.264 should inherit the earth. WebM's power converted
some of those staunch detractors, and to rally more to the VP8 / Vorbis cause, 17 companies have now formed the WebM Community Cross-License (CCL) initiative by inter-mingling their WebM-related IP resources. The initiative was founded so that all may use El Goog's preferred multimedia codec free from the threat of patent litigation
, and the CCL superfriends will welcome more members to bolster their legal might -- but those wishing to join must grant a royalty-free license to any of their patents that cover WebM technology. A passion for streamlining web standards and a willingness to spread the word about WebM couldn't hurt, either -- new formats don't sell themselves, y'know.