We've been quite enamored with Adobe's demos of iPad / Photoshop interactivity for some time, and now it looks as if we'll finally be able to take the whole thing for a spin. As promised, the company today released Creative Suite 5.5, which offers, among other things, the ability to use tablets and smartphones to interact with the company's flagship image editing software. While there's still no word of apps for other platforms, Adobe has given Apple's "magical" device a special namecheck, and those previously announced Eazel, Color Lava, and Nav apps will likely be hitting the App Store any minute now. Owners of the now ancient Photoshop CS5 will also be able to utilize the new feature through the recently released 12.0.4 update. Press releases after the break.
Show full PR text
Tablet Publishing Solution Powers Rapid Deployment of Digital Content Across Android, BlackBerry PlayBook and iOS

SAN JOSE, Calif. - May 3, 2011 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Professional Edition of Adobe® Digital Publishing Suite, a turnkey solution that includes hosted services and viewer technology that allow a spectrum of publishers to cost-efficiently publish content to Android tablets, BlackBerry PlayBook and Apple iPad. Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries – including retail, banking, financial services, healthcare and education – where companies and brands want to publish a new genre of engaging publications on tablets, as part of their digital publishing and mobile marketing strategies.

"The Professional Edition of Digital Publishing Suite meets the needs of a wide range of publishers looking to capitalize on the large number of readers and consumers embracing tablets and who need an immediate tablet publishing solution," said David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe. "While the entertainment aspect of tablet devices is incredibly high, we also know that tablets will have a profound impact on the enterprise. We are starting to see innovative work from companies like Mercedes-Benz to Credit Suisse, who have used our digital publishing tools to create fantastic brand experiences on tablet devices that address real business needs around customer engagement."

The availability of both the Enterprise (see separate press release) and Professional editions of Digital Publishing Suite, provides the opportunity for more engaging applications from both media and business publishers.

The Adobe Digital Publishing Suite tightly integrates with Adobe InDesign® CS5.5 and Adobe Creative Suite® 5.5 software (see separate press release), empowering designers with industry‐standard page layout capabilities for creating highly designed, engaging digital content that includes a new class of interactivity. Used in conjunction with the Folio Producer tools in InDesign CS5.5, Digital Publishing Suite provides a robust end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content including traditional magazines and newspapers as well as corporate publications including magazines, annual reports, product guides and retail catalogs consumed on desktops and tablets.

"Mercedes-Benz is a brand that is known for quality and innovation and our new Points West iPad app continues in that tradition. With Adobe Digital Publishing Suite, we redesigned what was a product-focused print magazine into a format that is more engaging to the Mercedes-Benz consumer," said Mike Wickins, managing director, Mercedes-Benz South West. "With interactivity, videos and sound clips, the Points West iPad digital magazine lets us show off our vehicles in a manner that is informative and unique. At the same time we were able to bring the latest Mercedes-Benz news and South West related content to life, keeping our brand relevant and current in the eyes of our clients."

"We needed a way to create apps that would seamlessly integrate with our current workflows, and Adobe Digital Publishing Suite was a natural evolution that takes advantage of our Adobe InDesign knowledge base. With these Adobe solutions, we quickly created new apps, such as BACKPACKER's Survival School, completely in-house," said Anthony Cerretani, deputy editor and digital director, Backpacker Magazine. "That makes us nimble in a digital environment that evolves daily. We needed a tablet publishing solution that we could roll out quickly. We're already on the move and thanks to Adobe Digital Publishing Suite, we are going digital quickly to expand our readership."

The Professional Edition provides media and business publishers as well as educational institutes with an expedient tablet publishing solution that offers creation of rich reading experiences; amplification of brand across mobile channels, distribution and monetization of content across leading mobile marketplaces and tablet devices; as well as availability to deeper reader insights through pre-built analytic reports, based on the Adobe Online Marketing Suite powered by Omniture®.

Adobe is committed to supporting all levels of customers who require a comprehensive tablet publishing solution. In addition to the immediate availability ofboth the Professional and Enterprise Editions, Adobe expects to allow organizations to purchase Digital Publishing Suite through an expanded set of agency partners or to subscribe through the Adobe Store in late 2011. Support for a broader partner network will enable customers to purchase Digital Publishing Suite through companies such as Print Service Providers, Advertising Agencies and Graphic Design Agencies, thereby providing customers with the ability to seamlessly combine outsourced design and production services with tablet publishing enabled by Digital Publishing Suite. Adobe will provide more details on these expanded purchasing channels in the third quarter of fiscal year 2011.

Show full PR text
Adobe Creative Suite 5.5 Now Available

Major Upgrade to Creative Suite Product Family Delivers Breakthroughs in HTML5 Authoring and Mobile App Development

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Adobe® Creative Suite® 5.5 product family. Adobe Creative Suite 5.5 delivers important advances in HTML5 and Flash authoring, enabling designers and developers to create compelling content and applications. Creative Suite 5.5 products also feature significant innovation in the areas of video production and editing. Finally, Adobe Creative Suite 5.5 delivers exciting new capabilities in the exploding area of digital publishing. With Creative Suite 5.5 content authors worldwide can deliver high-impact work to multiple platforms, operating systems, Web browsers, smartphones and tablets – including Android, BlackBerry Tablet OS, and Apple iOS devices.

"For Atlantic Records, having a presence that fans can experience across multiple devices is key to our digital strategy. We're thrilled by the new capabilities we're getting in Adobe Creative Suite 5.5 and the ability to bring our artists to the widest possible audience."

Mobile App Development and New HTML5 Capabilities Anchor CS5.5 For Web Designers and Developers

Focused on the latest wave of mobile devices, this release of Creative Suite gives Web designers and developers a complete software solution that allows them to produce stunning HTML5 content in the browser and deliver high-impact mobile applications through sweeping advances in Flash tooling.

Creative Suite 5.5 Web Premium Suite is packed with innovations in HTML5 and Flash authoring tools, empowering customers to create, deliver and monetize rich content and applications for virtually any screen. Designers and developers can create rich browser-based content across screens using HTML5. Adobe Flash® Professional CS5.5, Flash Builder™ 4.5 Premium and the Flex® 4.5 framework allow users to quickly and easily develop, test and deploy high-performance mobile applications for Android, BlackBerry Tablet OS and Apple iOS.

Creative Suite 5.5 Kick-starts New Era in Digital Publishing

Over the last year Adobe and leading publishers, including Condé Nast and Martha Stewart Living Omnimedia, have worked to develop new digital publishing workflows based on Creative Suite and Adobe InDesign®. Creative Suite 5.5 will enable print publishers to create beautiful interactive publications on the latest tablet platforms.

Creative Suite 5.5 Design Premium Suite builds upon Adobe's product innovations in publishing already deployed by some of the world's leading newspaper, magazine and business publishers to create print and stunning digital versions of their properties for the latest tablet devices. Using Adobe InDesign CS5.5, in combination with the integrated Folio Producer toolset, designers can add new levels of interactivity to their page layouts targeted at tablet devices. Adobe today also announced the immediate availability of the Professional Edition of Adobe® Digital Publishing Suite, a turnkey solution that includes hosted services and viewer technology that allow publishers to cost-efficiently publish content to Android tablets, BlackBerry PlayBook and Apple iPad (see separate release).

In addition to advances in mobile authoring and digital publishing, Creative Suite 5.5 Production Premium Suite delivers video and audio professionals breakthrough performance, workflow improvements, creative innovations and powerful new audio editing capabilities that build upon the huge customer momentum Production Premium is experiencing with broadcasters, filmmakers and video professionals worldwide.

Introducing the Complete Creative Suite 5.5 Product Family

The new Creative Suite product lineup is headlined by Adobe Creative Suite 5.5 Master Collection, which includes, in a single package, all of Adobe's industry-defining creative tools, such as Photoshop®, Illustrator®, InDesign, Acrobat®, Flash Builder Premium, Flash Catalyst®, Flash Professional, Dreamweaver®, Adobe Premiere® Pro and After Effects®. These products are available separately or as components of one or more of the five Creative Suite editions. The complete Creative Suite 5 lineup includes Creative Suite 5.5 Master Collection, Creative Suite 5.5 Design Premium, Creative Suite 5.5 Web Premium, Creative Suite 5.5 Production Premium and Creative Suite 5.5 Design Standard.

0 Comments

Adobe Photoshop update ushers in new era of iPad compatibility